Development and Marketing of Products

Module 5 Readings

Complete the following readings early in the module:

· From the textbook, Strategy: A view from the top, read the following chapter:

· Global Strategy Formulation

· From the University online library, read:

· Tong, T. W., & Reuer, J. J. (2007). Real options in multinational corporations: Organizational challenges and risk implications. Journal of International Business Studies, 38(2), 215–230. doi:http://dx.doi.org/10.1057/palgrave.jibs.8400260

· Vroom, G., & Gimeno, J. (2007). Ownership form, managerial, incentives, and the intensity of rivalry. The Academy of Management Journal, 50(4), 901–922. (ProQuest document ID: 199794547) Retrieved from  http://search.proquest.com.libproxy.edmc.edu/docview/199794547?accountid =34899

· Yamakawa, Y., Peng, M. W., & Deeds, D. L. (2008). What drives new ventures to internationalize from emerging to developed countries? Entrepreneurship Theory and Practice, 32(1), 59–82. doi:http://dx.doi.org/10.1111/j.1540-6520.2007.00216.