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OBJECTIVE 1: Give students an opportunity to understand the role of franchising in the small business sector of the American economy.

OBJECTIVE 2: Expose students to business research resources, and with the help of those resources, encourage them to think critically and form options on various business disciplines

Entrepreneurship: 15% of your grade *How was the business created? (whose idea, history of the company, where the company was started) *Research how many stores are currently in operation, how many are franchises vs. company owned stores, and when why/the first franchise opened *Explain the advantages and disadvantages of a parent business franchising its operations

International Business: 15% of your grade *Prepare a PMI (plusses, minuses, implications) for your firm’s international expansion (provide at least 3 examples of each)

Operations Management: 15% of your grade *Does your firm have centralized or decentralized authority for decision making? *Given today’s global marketplace, explain the benefits and drawbacks of your firm’s authority structure.

Finance: 15% of your grade *Explain all start up fees for your franchise *Identify any ongoing fees for franchise ownership (how much, payment schedule) *Determine the advertising fee charged to franchisees Management: 15% of your grade *Prepare a SWOT analysis for your franchise. (3 examples per section) *Compare your franchise’s culture to that of a non-franchised competitor. What are the benefits and drawbacks of your firm’s culture in today’s global environment?

Human Resource Management: 15% of your grade *What are the steps one must follow in order to become a franchisee? *Why might an entrepreneur be inclined to buy a franchise?

EXCEL: 15% of your grade *Using EXCEL, provide a graphical representation of your franchise’s profits and stock price relative to a non-franchised competitor, covering the most recent 3 consecutive years. *What observations can you make about the competitive advantage or disadvantage of franchise ownership? Evidence Based Research and References: 10% of your grade *Cite research sources appropriately in a bibliography