Research paper

Class,

As part of the requirement for Marketing Management 640 each student will be assigned and must complete a 1 – 2 page summary based on this format outline of one of the marketing article listed below by the end of the term. Additionally, each student will also submit and present one new article from the list of A Journals below on a similar topic that was published not earlier than 2007. (Presentations should be in Powerpoint ).

Research Articles

OUTLINE

Research Problem

Research Theory

Methodology

Hypotheses

Instruments

Sample

Findings

Implications

Future Research

MY TOPIC:

19. A Reexamination of the Determinants of Customer Satisfaction – Spreng, Richard A, Mackenzie, Scott B, Olshavsky, Richard W. Journal of Marketing , Chicago: July 1996. Vol. 60, Iss. 3; p. 15 – 33. 

CHOOSE AN ARTICLE UNDER ANY OF THESE SUBTITLES NO LESS THAN THE YEAR 2008 THAT HAS TO DO WITH MY TOPIC FROM ABOVE “CUSTOMER SATISFACTION”. IT CAN NOT BE THE SAME ARTICLE FROM WHAT WAS DONE FROM RESEARCH 1. IT HAS TO BE A DIFFERENT ARTICLE.

The following journals are ones that are most often cited in the marketing literature. As such, these are the ones that you should incorporate into your article / case presentations.

Academy of Management Executive

California Management Review

Columbia Journal of World Business

Harvard Business Review

Industrial Marketing Management

Journal of Business Research

Journal of Consumer Research*

Journal of Health Care Marketing

Journal of International Business Studies

Journal of Macromarketing

Journal of Marketing*

Journal of Marketing Research*

Journal of Product Innovation Management

Journal of Strategic Management

Journal of the Academy of Marketing Science*

Long Range Planning

Management International Review

Sloan Management Review

Strategic Management Journal

* These are the "A" marketing journals. You must cite articles from these journals.

THESE References ARE THE ONES YOU USED FOR THE FIRST RESEARCH PAPER IT HAS TO BE DIFFERENT REFERNCES FROM ANOTHER JOURNAL FROM THE LIST ABOVE!

Spreng, Richard A, Mackenzie, Scott B, Olshavsky, & Richard W. (1996). A Reexamination of

the Determinants of Customer Satisfaction. Journal of Marketing. Chicago. Vol. 60(3), p. 15 – 33.

Hofmann, W., Wänke, M., & Friese, M. (January 01, 2009). The impulsive consumer: Predicting

consumer behavior with implicit reaction time measures. Social Psychology of Consumer Behavior, 335-364.

Nelles, W. (January 01, 1983). Consumer Self-Organization and New Social Movements.

Journal of Consumer Policy, 251-272.