super bowl case study
oscrh9
case_study_instructions.docx
Analyzing the case should take the following steps:
1. Defining the issue(s)
2. Analyzing the case data
3. Generating alternatives
4. Selecting decision criteria
5. Analyzing and evaluating alternatives
6. Selecting the preferred alternative
7. Developing an action/implementation plan
Grading Rubric
HIGH SCORE:
Content and Subject: Easily identifiable, clear. Meets or exceeds page or word length requirement. Structure: Apparent, understandable, and applicable. Good flow and well-structured. Examples/Sources: Examples were used. Integration of external sources occurred. Analysis: Interesting and novel. Provides different Marketing Principles based actions, recommendations & perspectives; demonstrates critical thinking and critical analysis at a high level. Mechanics: Excellent APA format. Virtually devoid of errors in grammar, syntax, punctuation, and spelling.
