8 MKT HW
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powerpoint_1.pptxThe Learning Tree Academy
MKT 301
February 10, 2015
1
About The Learning Tree Academy
The Learning Tree Academy is registered with the Department of Education as a Private School for children grades K-12 that fall on the autism spectrum. We are a McKay funded school.
The need for this type of school is critical to the Citrus County area. There are many children that are on the autism spectrum, that are getting lost in the public school system. These students have a hard time concentrating for a long period time, some cannot communicate, and are expected to perform at a level that they are not able to in that environment.
Learning Tree Academy Curriculum
We use the Accelerated Christian Education Curriculum (ACE). We will test each student upon being accepted to The Learning Tree Academy. Teachers, Counselors, and Therapist will develop the best course of study for every student. We want to close the gaps by identifying how each child learns.
Learning Tree Academy Mission
The Learning Tree Academy gives every student the academic, social, educational training to surpass their potential while learning that their disability is not a disability and that it does not set limits on who they are or what they can accomplish in their lives. We want to grow in every student hope, potential, healing, love, belonging and that their future is not what they have experienced in their past but that it is anything that they want it to be.
SWOT - Internal
| Strengths |
| Smaller Student Teacher Ratio |
| Programs Benefit the Students |
| Only Autistic School in the County |
| Parent Support |
| Student Safety |
| Weaknesses |
| Limited Experience of Owners |
| Parent Support |
| Limited Budget |
| Limited Services. |
SWOT - External
| Opportunities |
| Opportunity for Collaboration at School |
| Increased Community Involvement |
| Enhance Student Learning |
| Threats |
| Community Perceptions |
| Complacency/ Missing Opportunities within the Community |
| Inability to Attract and Retain Students, Staff and Faculty due to Limited Experience |
Target Market Segmentation
Understanding Characteristic of Autism
LTA wants to provide out staff and parents with strategies for supporting the student both in the classroom and at home. In the public school system the strategies and goals are based as a whole and not for the individual student.
Demographics of Autism
Age: Unknown
Profession Status: LTA Staff and Parents
Children: This session if not for the student
Psychographics of Staff and Parents
1. How Autism impacts our students ability to learn
2. How Autism impacts our students in a school environment
3. Understanding that there are no two students that are the same on the Autism Spectrum
Segmentation (cont.)
Supports in the Classroom
LTA wants parents and teachers to work together to make sure that goals being set in the classroom are the same goals that are important to the parents and can be meet at home.
Demographics of the Classroom
Ages: 5 through 22
Children assigned to
Classroom: 8 to 12 students
Teachers/ Staff assigned
To the classroom: 1 Teacher, 2 Aides, and 1 Volunteer (if available)
Psychographics for the Students in the Classroom
1. Make sure that the interventions being used match the student’s strengths, skills, and interests.
2. Talk about the additional supports that some students may need to reach their full potential.
3. Create a safe learning environment for the students.
4. Use visual supports to enrich the skills being learned by the students.
5. Make sure to reinforce them into the student’s daily schedule.
Segmentation (cont.)
Challenging Behavior of Students with Autism
Children with Autism all have different reactions the lights, sounds, and smells. LTA wants to reduce the stress and triggers for our students.
Demographics of the Students
Ages: 5 through 22
Status: Students
Staff: Teachers, Faculty, and Parents
Psychographics for the Students Challenging Behavior
1. Understand what triggers the meltdown or shutdown of the students
2. Are there stages of the students meltdown or shutdown behavior
3. Make sure there are different interventions that can be used since what works today may not work tomorrow
4. Know the interventions to use based on the students’ needs
Segmentation (cont.)
Everyone Working Together
To help the student reach their full potential takes all hands on deck. Making sure that there is a good line of communication between teacher, parents and therapists is vital to making sure the students has reasonable and suitable goals.
Demographics of the Team
Ages: All
Status: Staff, Parents and Students
Children: Students
Psychographics of the Team:
1. Making sure that LTA has developed an IEP that helps the student reach the goals that are being set.
2. Make sure that the Teachers are using information from the IEP.
3. Identify ways that the Teacher, Therapists, and Parents can and are working together to support the student in the classroom.
Project: The Learning Tree Billboard
Description: Billboard that is located on the main road through town that everyone uses to go to many of the public schools
Objective: We hope that parents, family, friend that know a child that is school age that is autistic that would benefit from our services
Target Market: Families with school aged children that are Autistic
Budget: $1000.00
The Learning Tree Academy Because we want our children to reach the sky.
There comes a moment when you realize that what you’re advocating for is more than just accommodations.
You’re really advocating for someone’s quality of life.
That’s the moment you realize you won’t give up.
Author Unknown
123 Learning Lane, Lecanto, FL 34452 352-659-TREE(8733)
Project: The Learning Tree Academy
Action Item Name: Commercial
Description: Commercial produced by Bright House Cable Company, will be shown for 90 days and will be 2 minutes long. It will have the owner/ operator talking about the school accepting new students, services that will be offered and it is open to students grade K through 12 that have a diagnoses on the Autism Spectrum. The commercial will show children in their classrooms, children on the playground, lunch areas, and faculty/ staff. At the end of the commercial the address, phone number, website, and Facebook page will be displayed.
Objective: We hope that parents, family, friend that know a child that is school age that has and autistic diagnoses that would benefit from our services know that we are accepting new students.
Target Market: Families with school aged children that are Autistic
Budget $1500.00
Project: The Learning Tree Academy
Action Item Name: Car Wrap
Description: Wrap my 2012 Nissan Pathfinder with The Learning Tree Academy logo and information
Objective: We hope that parents, family, friends that know a child that is school age that is autistic that would benefit from our services notices my car. This will make them call, visit the website or our Facebook page to get information or schedule an appointment.
Target Market: Families in Citrus with school aged children that are Autistic
Budget: $2500.00
Project The Learning Tree Academy
Action Item Brochure Taken to Support Group Meetings.
Description: A 2 sided brochure that will describe our school. A brief history of how The Learning Tree Academy got started. Services that are offered. List the names of the owners, who provides our services, pictures of the school, inside the classroom and playground. We will list tuition and McKay Scholarship information along with the name and phone number of our enrollment counselor. There will also be a list of the health insurance companies that we are currently working with.
These brochures will be taken to local support group meeting where we will be able to answer questions and concerns. We will also be attending CARD at University of Florida (UF) events and be on there list of Autistic schools. We have also partnered with CARD to have a representative on site once a week and to help parents and staff during IEP meeting.
We will also talk with the ESE departments of the Public School System so they know we are accepting new students in case they have a parent that wants to explore other options.
Objective: We want to reach every parent that has an autistic child so they are informed that there are other options available besides the public school system.
Target Market: Families with school aged children that are Autistic
Budget: $500.00
I hope you enjoyed learning about The Learning Tree Academy
