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Market Project: Ortez Jackets

Name

Institution

Ortez Visibility Jackets

Product Description

This are types of jackets that have been invented mostly so that they can help to increase the night visibility. It is a type of clothing, which is used in many cases when there are various activities during the night. It has been directed to the articles of the clothing that incorporates a light source that is in the form of electroluminescent fiber and this has enabled people to see at night more so the motorist while they are in traffic(Dubrovski). These jackets are crucial since they help the users to be seen by the motorists in case they are jogging out in the dark to prevent the serious injury that may occur in the process.

Product Design and How It Functions

Ortez Jackets come up in different colors and designs depending on the customer’s suitability (Burris, 2008). They are normally light shined and all the jackets have a unique characteristic of being reflective and hence many users prefer it since they make them to be visible after the dark. The colors that make up these jackets commonly are all light colors making the product shiny and reflective. The same case has been introduced to dogs to make them visible since at most cases some people may tend to go jogging with their dogs after the dark. To be precise, the electroluminescent material in these jackets is composed of the commercially available wires that usually emit light when the electrodes are excited by the AC electrical voltage. Besides the jackets there are other inventions such as the vests, suspenders and belts that have been introduced in this mode of dressing. The product performs more or less the same as the name suggest. That is enhancing visibility at night.

Therefore, Ortez Jacket will remain to be of quality since it is not limited to any gender and therefore the customers have a wide range of materials to purchase. It is used in all fields and is made up of advisable weight, texture and the quality that is crucial for all customers (Burris,2008).

Features and Benefits

Features of Ortez Jackets	Benefits to the customer
It is shiny	Its shiny characteristic due to electroluminescent fiber make the users visible even those who are not within the headlights of the car. The shiny characteristic is the most crucial component of this product since it aid in giving the motorist a quick reflective light that prevents accidents.
Appropriate weight	The weight is normally appropriate and the users find it easy to walk or jog without discomfort. There are also lightweight jackets that can be used by small animals such as dogs.
Colors	The customer will be able to choose any color as per his or her preference and choice. The products are colorful in the position that it is able to relate and coordinate with the lights reflected upon them by the motorist cars.
Wide range of variety	The product comes up different varieties and hence this product differentiation makes the cost fair for all the customers. The customers may now purchase the product as per his or suitability.
Waterproof is another crucial feature	This product is durable since it cannot be damaged by rainwater. It also means that its role can be not being interfered with on rainy season.

Good description of the business. Remember that benefits are what the product does for customers.

References

Burris, S. M. (2008). Creatures series of sculptural costumes. Kent, Ohio: Kent State University.

Dubrovski, P. The influence of colour and woven fabric construction on ultraviolet protection factor.

Mooij, M. K. (2004). Consumer behavior and culture: consequences for global marketing and advertising. Thousand Oaks, Calif.: Sage Publications. (Dubrovski)