MKT project need powerpoint slide

Project

Action Item Name

Action Item

Billboard

Description

A large outdoor board for displaying advertisements.

Objective

The billboard will be designed to catch the public’s attention and create an expression in their minds that will keep reminding them of what they saw rapidly.

The main objective of using billboards is to reach thousands of people day and night. They will help in the building of a strong identity in local and international market especially the local market.

The other objective that I am aiming to achieve by use of billboards is the brand name and the image of the organization together with the products and services it offers. This is possible through creation of perfect images that leaves the people with an indelible impression and compels the viewers to remember my business.

The other objective is to present my products and services to the public so that the people can have information or knowledge about them.

Finally billboards can also be used to show directions and therefore, the other objective is to have a billboard that gives clear, concise directions to every passerby.

Target Market

The target market is basically everyone. Billboards are placed on highways and public places and basically everybody uses the road.

Budget

The cost of advertising on billboards varies in different areas depending with the size of population and the location of the billboard. For Atlanta cost per billboard is $2500 every month.

Metric

To determine whether the billboard advertisement was successful will be possible by analyzing the number of people who come for the products and services and how many people are talking about the products (Rose, 2013).

Project

Action Item Name

Action Item

Internet ads

Description

Advertising that requires the internet to deliver promotional marketing information to the internet users so that they can reach the consumers.

Objective

The main objective for using the internet ads is to increase sales and profits. Internet ads are essential in the appraisal of the people about products and services.

The other objective is to encourage the trial and usage. Since this a startup business and people have no idea what the products are, they will not be willing to spend much on them. Using the internet ads we can inform consumers to buy a particular product at a lower price than that of the competitors and also offer discount for those who come first.

Target Market

The target market is mainly the youth because they are the ones who spend too much time on the internet.

Budget

The prices vary depending with the position of the ad and the dimension in pixels. Taking an ad will be a top banner ad with a dimension of 728wX90h on a single niche topic page will cost $450 for six months.

Metric

The success of this advertisement will be determined with the increase in sales and the knowledge the public has about the products and services (Rick, 2012).

Project

Action Item Name

Action Item

Radio Commercial

Description

Radio commercial is an advertisement through the radio medium

Objective

The main objective of using this advertisement is to get the attention of the old generation.

The other objective for using this advertisement is to act as reminder advertising. The advert through the radios will be used to assist customers recall the satisfaction they had with the products and services from the organization.

Target Market

The target market for this type of advertisement is the old generation. Not many young people listen to radios in this modern day.

Budget

The cost varies depending with the number of listeners and the length of the advert. A one 30 second advertisement with 1.8 million listeners will cost $700-$1500.

Metric

The success of this advertisement will be determined with the number of the older people who will be seeking our services and products (Hezron, 2014).

Project

Action Item Name

Action Item

News Paper

Description

This is a periodical publication containing news and informative articles and advertisements.

Objective

The main objective for this form of advert is to catch the working class’ attention.

Building a strong reputation among the working class.

Target Market

The target market for this form of advert is the working class because it is them who mostly purchase newspapers.

Budget

The cost depends with the size of the advert and whether it will be in a column or a full page. For a full page it will cost $1400-$1800 annually.

Metric

The success of this advert will be determined by the increasing number of sales (Hairong, 2003).