MKT project need powerpoint slide

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Running head: SWOT ANALYSIS 1

SWOT ANALYSIS

The Four Elements of SWOT

name

Institution

The SWOT analysis is a structured method of planning that is used by most organizations to evaluate the strengths, weaknesses, opportunities and threats for the organization. Strengths describe the strategic factors that make a business more successful or likely to succeed as compared to other organizations(Bohm, 2010). Weaknesses are the factors that would make an organization less likely to succeed. Opportunities are the factors that have a great potential to increase the profits and productivity of an organization. A business entity that takes advantage of the prevailing opportunities in the market at a particular time is more likely to succeed by recognizing these aspects. Threats are all factors potentially able to harm a business. Identifying threats on an organization assists the manager in making informed decisions and limiting his impact(Hartline, 2002). In this paper, a SWOT analysis conducted for apple brand is discussed by the use of charts and tables.

The table below shows the Apple SWOT analyses addressing various factors, which are grouped as internal and external factors

Internal

Strengths

Weaknesses

· Customer loyalty

· Limited products to suit customers’ needs

· Leading innovator in mobile technology

· High product prices.

· Good public relations

· Phones with similar features.

· Brand reputation

· Changes in management

· Strong financial base

· Defects of new products

· Highly refined supply chains

· Patent infringements

· High demand of products

· Reducing support for previous products, a move that was not taken well by customers.

External

Opportunities

Threats

· Growing demand for Apple products

· Rapid change in technology

· Growth of markets

· High competition

· Compensations for patent infringements.

· Inflation problems

· Increasing demand for cloud based services.

· Limited ability to customize their products.

Statistics taken by the marketing department for Apple brand company show that the company commands a good market share, but at the same time is faced by various challenges. This affects its ability to keep up with the competition in the current market more effectively. The calculated percentages for apple brand company basing concern on its strengths, weaknesses, opportunities and threats has been proven to be 30%, 30%, 25% and 15% respectively, as shown in the diagram below.

References

Bohm, A. (2010). SWOT Analysis. Norderstedt: GRIN Verlag publishers.

Hartline, M. (2002). Elements of SWOT. London: Cencage learning.

SWOT analysis for Apple Brand strengths weaknesses opportunities threats 0.3000000000000001 0.3000000000000001 0.25 0.15000000000000005