MKT project need powerpoint slide

MKT 301

Marketing Plan: Presentation Guidelines and Rubric

Once all elements of the Marketing Plan have been completed, the final part of the Marketing Plan Project is to create a narrated PowerPoint presentation summarizing the project.

As a general guideline for creating the presentation, DO NOT copy and paste blocks of text into a slide; rather, use bullet points to summarize the point and elaborate in the narrative. The number of slides will vary; however, the general outline should be followed:

 Cover slide – your name and name of project

 2 slides for SWOT – one internal, one external

 1-2 slides for product description

 1 -2 slides for features and benefits

 3-4 slides for segmentation – one slide for each segment

 8-10 slides for IMC – two for each of your four IMC action items. One slide should be the IMC chart, and the other slide should a visual example or mock-up (where applicable).

 A closing slide of your choice

 References slide (if necessary) following APA format

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