maketing paper

Unit 8 Assignment Directions for completing this Assignment: 1. Watch the video on Marketing Channels and Retailing below. 2. Explore the New Balance Hubway website: Click Here 3. Using research from Chapter 13 and 14 in your textbook, answer the questions on New Balance Hubway in the template provided in Doc Sharing.

References Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with

your writing and APA citation, please visit the Kaplan University Writing Center. Compose

your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219

Assignment-Unit 8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by

the end of Unit 8.

Unit 8 Assignment Percent possible

Points possible

Points Earned

Comments

Content per Checklists 100% 50

Answer provides complete information demonstrating analysis and critical thinking:

80%

Provides correct answers to 2 short essays of 200– 250 words using research from the text.

44%

22

Provides correct response to the 9 multiple choice questions.

18%

9

Provides a viable minimum 100 word defense of each of the 9 answers. (1pt. for each viable

18%

9

defense)

Subtotal:

80%

40

Provides a complete response in the template provided using correct grammar, spelling, and APA format and citation style and reference page.

20%

10

Percent Total Points

possible

Your Assignment Score: 100% 50