marketing paper

Assignment 6 Assignment: Prepare a Marketing Research Plan

Scenario:

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. Over the past few years, U Drive Transport Company has dominated the

United States marketplace as a premier car sharing business. You have recently accepted a job

with U Drive Transport as a marketing associate to help the company expand into the global

marketing environment. To familiarize yourself with the car sharing business, visit the websites

of competitors of U Drive Transport:

● Perform a search using the terms “car sharing” on the Internet. Research two

competitors to UDT Company.

Following the Marketing Research Plan, prepare a 2–3 page marketing research plan that will

give the owners of U Drive Transport the information they need to make an investment decision

in the global marketplace. Make sure to include a separate title and references page (your last

page), as well as use APA format and citation style. Execute the following checklist to complete

this Assignment:

Checklist:

 Watch the video on U Drive Transport by clicking on the video icon.

 Choose “Region” in the Global Marketplace by visiting: http://www.state.gov/countries

 Once you have chosen the region of the world to focus your attention, choose one (1)

country within your chosen region. Within the country, locate one (1) major city center to

conduct marketing research to understand the opportunities and threats within the

market.

 Based on your research of the major city center and what you understand about the

strengths and weaknesses of U Drive Transport, prepare exactly three marketing

research (problem/opportunity) questions for your marketing research plan.

 Based on your marketing research questions, prepare a marketing research plan design

following the example below.

 Make sure to include a separate title page and references page (your last page) in

addition to your 2–3 page paper, as well as format your paper using APA format and

style.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with

your writing and APA citation, please visit the Kaplan University Writing Center. Compose

your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219

Assignment-Unit 6.docx). Submit your file by selecting the Unit 6: Assignment Dropbox by

the end of Unit 6.

Unit 6 Assignment Percent possible

Points possible

Points Earned

Comments

Content per Checklists 100% 50

Answer provides complete information demonstrating analysis and critical thinking:

80%

Based on chosen country and one major city within that country, prepares exactly three questions to inform the research plan.

10

Student includes all required sections of the plan according to the example provided including: introduction, purpose, research process and questions, research design, primary and secondary data used, sampling procedures, data collection method and data analysis, presentation of report, follow-up and references.

30

Subtotal:

40

Provides 2–3 pages (also includes a title and references page) using correct grammar, spelling, and APA format and citation style.

20%

10

Percent Total Points

possible

Your Assignment Score: 100% 50