Phase II ESSAY FOR DR DAN.

Kevin Smith

BMGT 496

Phase I

08 Feb 2015

Discusses a number of uses to which technology is put to market products, by bypassing conscious thought and deliberation, to children and adults. What are the fundamental ethical dilemmas raised by this use?

Technology has been used in several ways by marketing companies for their products and has gone behold their core values in terms of information they deliver to children and adults at large. Most companies that manufacture beverages such as soft drinks and fast foods have been targeting these individuals through social Medias such as twitter, Facebook and television commercials that are being aired every day to inform them on new brands in the market. The energy put on by marketers is to make sure they engage children and adults in a more luring manner to make sure they build a lasting relationship through use of social media as convenient marketing technique.

Children are most targeted groups because they are most users of mobile phones in social Medias and online videos. They are also mostly likely consumers of fast foods and soft drinks; therefore they are the most targeted population by most of these companies. These techniques applied by most of marketing companies, they tend to bring in unconscious methods therefore bypassing the normal decision making that breaches core values of marketing.( Norman, 2013).

The fundamental ethical dilemma brought about by these marketing techniques is that most of children and adults’ are being influenced and affected by consuming of these fast foods and soft drinks, they post a great risk in their health, and they risk being overweight and other health related complications. Obesity diseases cases are rising at high rate due to consumption of these foods and drinks by both children and adults. New legal regulation should be incorporated to ensure children and adults are safeguarded form these digital marketing companies that are out to destroy future generation. Fair promotion practices should be encouraged to ensure by both government and companies involved to protect children and adults rights to good health. Health advocates should at fore front to scrutinize everyday change of marketing strategies. (Mandiberg, 2012).

References

Norman, D. A. (2013). The design of everyday things.

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Mandiberg, M. (2012). The social media reader. New York: New York University Press.

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