For Professor Ryan ONLY

Business Research Methods, Ch. 15

· Data Collection and Protection The thread has 1 unread message.

created by ERIK SEIDEL

Last updated Feb 25, 2015, 12:59 PM

1

· Comment on Feb 25, 2015, 5:58 AM

Message collapsed. Message read Data Collection and Protection

posted by ERIK SEIDEL at Feb 25, 2015, 5:58 AM

Last updated Feb 25, 2015, 5:58 AM

·

After defining the research problem, determining the null and alternative hypothesis statements, assessing the appropriate target population and sample size, etc., comes the data collection phase for a study.  There are various methods for data collection, including data mining, surveys, etc.  This step in the process must be undertaken cautiously to ensure the integrity of the data that is being gathered.  Missing or incorrect data can distort an analysis and provide management with useless information.  The concern is that management won't know the data is useless and will use it as the basis for making decisions.  Protecting the data gathered is also very important.  We've heard over the past couple of years of significant data breaches with various companies.  These are very costly due to possible sanctions and providing credit monitoring if someone's social security number or other personal information are lost.  This can also tarnish the image of a company.

· Comment on Feb 25, 2015, 12:59 PM

Message collapsed. Message unread Re: Data Collection and Protection

posted by PATRICIA MARCUS at Feb 25, 2015, 12:59 PM

Last updated Feb 25, 2015, 12:59 PM

·

Great post Erik. I agree there are various methods for data collection. Data collection methods plus data analysis procedures are essential parts to the research process. For someone to get valid results the data collection process should be precise. Also, the technique of getting the data needs to be suitable to the research study profile to produce the correct results of the research process.Reliability is an experiment, test or any measuring procedure that yields the same results on repeated trials. Validity is the construct measures says it is measuring(Carnmines & Zeller, 1983). An example is a data collection of STD's. It is important to protect the subjects in a case study like this  because personal information is involved and should be protected for one's identity. The way the data collection methods were used to support the reliability and validity of the study was it allowed the students to answer questioners anonymous that supported the main purpose of the study which was to examine the effects of STD's.