Modular Learning Outcomes
Upon successful completion of this module, the student will be able to satisfy the following outcomes:
•Case ◦Identify product life cycle.
•SLP ◦Apply Decision Tree method to product design analysis.
•Discussion ◦Explain Product-by-value analysis.
Module Overview
A world of options exists in the selection, definition and design of products. Production selection is choosing the good or service to provide customers or clients. For instance, hospitals specialize in various types of patients and various types of medical procedures. A hospital's management may decide to operate a general-purpose hospital or a maternity hospital. Hospitals select their products when they decide what king of hospital to be.
Taco Bell has developed and executed a low-cost strategy through product design. By designing a product that can be produced with a minimum of labor in small kitchens, Taco bell has developed a product line that is both low cost and high value.
Toyota's strategy is rapid response to changing consumer demand. By executing the fastest auto-mobile design in the industry, Toyota has driven the speed of product development down to well under 2 years in an industry whose standard is still over 2 years. The shorter time allows Toyota to get a car to market before consumer tastes change and to do so with the latest technology and innovations.
lilkittingurl
home.docx
0
