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NEW MEXICO HIGHLANDS UNIVERSITY

BOX 9000

LAS VEGAS , NM 87701.

MKTG-474/574. Professor: Dr. Emmanuel Nkwenti

International Marketing Spring Semester 2015

Mid Term Exam

INSTRUCTIONS:

Please use only the allotted space to answer the questions that follow. Please, type in your answers clearly. The Exam will be open on Saturday February 28th from 2:00PM until 6:00PM Sunday March 1st . Download the Exam unto your desk top, fill in the answers and email it to: [email protected]. Try to be precise in your answers as much as possible. Do not try to use any D2L drop box. Good Luck!

Q1. Briefly define and/or identify the following: (20Points)

a) What is the between Global and Multinational Marketing:

b) What is SAF? Who usually carries this out?

c) What are Economies of Scope?

d) What is the MFN Principle?

e) What is ASEAN?

f) What is the difference between High Context versus Low Context cultures?

g) What is UNICITRAL?

h) Name the Bretton Woods Institutions:

i) What is meant by Psychographic Segmentation?

j) Name all the MDB’s

k) What is the difference between PPP and GDP

l) Define Product Positioning

m) Who are the Kuptsies?

n) Write the Value Equation:

o) What is meant by the Triad?

p) Name the MBRIC countries

q) Name the forms of Nationalization

r) What is meant by the Ethnocentricity?

s) What is the Maastricht Treaty?

t) Name 3 countries with an aging population.

(20 Points)

Q2. Identify 3 Data Analysis techniques (5points)

1)

2)

3)

Q3. What were the stated objectives of The IMF? (10 Points)

Q4. Distinguish among the forms of Economic and Political Integration and give an example of each. (15 Points)

Q5. Identify the 5 stages in The Consumer Buying Process (5 points)

Q6. a) What does The Seattle Round, The Doha Round, The Cancun Round and

the Hongkong Round have to do with the WTO? Explain. (5 Points)

b) What is the difference between the notions of Free Trade and Balanced

Trade? (5Points)

Q7. Briefly identify the 3 main problems encountered by International Marketing Researchers (5 Points)

1)

2)

3)

Q8. Enumerate 5 sources from which International Marketing Research can be gathered. (5 Points)

1)

2)

3)

4)

5)

Q9. Demonstrate by computations and cite sources how India which has a low GNP per capita can still be an ideal market for used cars, Used Washers and dryers and even second automobiles. (15 Points)

Q10 Define the following theories related to International Trade (15 Points)

a) The Mercantilist Theory

b) Absolute Advantage

c) Comparative Advantage

d) The Eclectic Theory of International Production

e) Monopolistic Advantage Theory