Week 6 DQ enghanyez only!

Text: Gibbs, R., & Humphries, A. (2009). Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. London, NI: Kogan Page Limited.

Article needed: Toh, M. (2012) Comac and Boeing ink collaboration agreement. Flightglobal. Retrieved fromhttp://www.flightglobal.com/news/articles/comac-and-boeing-ink-collaboration-agreement-369131/

Article needed: Baloh, P., Jha, S., & Awazu, Y. (2008). Building strategic partnerships for managing innovation outsourcing. Strategic Outsourcing: An International Journal, 1(2), 100–121.  

This needs to be APA style, at least 2 in-text citations, and references. This is just a discussion type assignment so you don’t have to lay it out completely. It needs to be 400-500 words. My instructor this semester is really tough, so please do the best possible work. I trust you!

Outsourcing Innovation

In March of 2012, Boeing agreed to collaborate with China’s Comac, which is actually something of a rival to Boeing in the commercial aerospace market (Toh, 2012). They partnered in an effort to curb the aviation industry’s contribution to climate change. This is a classic example of a partnership formed to stimulate and manage innovation outside the boundaries of any given firm. This first partnership between Boeing and Comac aims to develop a single-aisle passenger aircraft. Boeing is partnering with a rival to challenge a market in which it already enjoys a significant advantage.

In your research, consider how organizations should exercise care when implementing alliances that produce innovation without harming the competitive standing of the alliance partners.

With these thoughts in mind:

Post by Day 3 a cohesive and scholarly response based on your readings and research this week that addresses the following:

· Using the models in the Baloh, et al., article and your additional research, evaluate ways in which HR can manage the outsourcing of innovation.

. Describe the methods HR can use to manage the outsourcing of innovation as a foundation of understanding.

. How can HR play a significant role in ensuring that the organization maintains its competitive advantage when managing the outsourcing of innovation? Provide a brief rationale.