Situational Analysis.. matrix

The Open Group Architecture Frame Work (TOGAF)

Budget car Rental Company will require coming up with an architecture that will help the business in important technology. Information and technology mobile phones will assist the company in surviving in the competitive world of business. The architecture helps in changing the mobile phone IT in response to the changing needs of the business (Greenslade, 2001). An appropriate architecture ensures a good connection between the mobile phone IT and business management because the company can come up with reasonable innovations. Budget company can provide low software and maintenance cost. Good architecture will help in easy upgrading of mobile phone IT system especially when it comes to security matters.

Architecture Development Method (ADM)

Budget car rental will use the second part of TOGAF, which is architecture development method (ADM). This is the main parts that will enable the company in building appropriate business enterprise architecture. This part helps in comprehending important strategies of the organization. Budget car rental will implement ADM by using reports about advantages and limitations of the existing implementation in connection with changes required. The development of good architecture ensures growth of the business in response to future changes. Even though, development of architectural enterprise is difficult, TOGAF assists in the development of an open system of mobile phone IT that will help business reach many clients as possible thus increasing their profits. Budget Rental Company can address the concerns of stakeholders though the development of a mobile phone IT system. IT helps the business to address its concerns in an understandable and satisfactory way (Greenslade, 2001).

Diagram representation of architecture development method (ADM)

(The Open Group, 2002)

Although the mobile telephony network system has numerous benefits to both to the customers and Budget Company itself, it has drawbacks, which limit its operations. Instances of customers making false requests may be present, and this will be costly to the organization since it uses its resources to respond to the request. The service lacks personal appeal, and it is difficult to convince a customer about a choice of car. This will be disadvantageous to the company since if it were a face-to-face consultation it would be possible to convince a customer to pick a different car model if the one they requested for is not available.

Recommendation

The global market requires any company to take up the current trends in the market so that they do not run out of business. For this reasons, Budget Company aims at introducing a mobile telephony network, which will make renting cars as easy as possible. This network will only require customers of the company to have a mobile phone where they will send a text message to the company's system, which will then send a confirmation text informing them whether the car they require is available or not. This framework will enable for fast and reliable renting of cars since the customers can book the cars from any location provided they have a mobile phone. This strategy is very efficient and will be better that the online booking since it will not require internet access, which some customers may not be able to access. The company's offices in the different countries will have specific numbers, which the customers will use to request for cars of their choice. The cost of the text message sent by the customer will depend on the rates charged by the service providers, and this will see that customers are satisfied with the services of the company.

Customers are the key to success of any business, and making renting of cars as easy as sending a text message to the providers, will see that their needs are met, and the company will be able to record tremendous growth. The company will also benefit from proper management of information since the databases will store all the information concerning movement of cars. The mobile telephony network will enhance the information system infrastructure of Budget Company by providing an easy way to rent cars hence increase customer satisfaction and ensure the company participates in the global market satisfactorily.

References

Boeffgen, B. & Kartach, K. (2002). Realizing Profit Potentials in the Car Rental Industry.

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Greenslade, C. (2001). The open group architectural framework. Web, October 26.

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