Marketing Write-Up

-AOL OUTLINE-

I’d like you to use 2 articles and your Brands website to prep for this project.

• So, please start by doing a Google search for one of the following articles. In one of them, you’ll find a short blurb on your chosen Brand.
• Once Trendy Brands That Lost Their Cool
• 10 Big Brands that stopped Being Cool
• Then, search for another recent article on your Brand
• Comprehensively review your Brands website.
• Use these 3 sources and the slides I’ve posted to address the following…

• The Marketing Mix …the 4P’s …
• PRODUCT …choose 1 product line for
• Description
• Describe 1 Force …positive or negative…affecting your Product
• PRICE …
• Describe 1 Force …positive or negative…affecting Pricing
• PLACE …
• Channels of Distribution …Choose 1
• Describe 1 Force …positive or negative…affecting this Channel of Distribution
• PROMOTION …
• Advertising …choose and describe 1 Advertisement
• Describe 1 Force …positive or negative…affecting advertising
• Promotions …choose and describe 1 Promotion
• Describe 1 Force …positive or negative…affecting promotions
• Marketing Environment Elements … use class slides
• Please start by NOTING each of the 6 elements of the Marketing Environment as Headers.
• Then, please NOTE and DISCUSS at least 2 bullets per element.