BUSINESS theory

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Unit 1 GB500 | Business Perspectives

Unit 1 Assignment: Business Success in The New Normal

Business success in the increasingly complex global economy, demands a high degree of productivity and effectiveness from all employees, both on an individual level as well as performance in teams. Rhodes (2010) supports this thought,

As the world fitfully rebounds from the Great Recession, many global managers are confronting a “new normal”: the prospect of slow growth for many years to come. Managing in this new era will be different – and much will rest on how willing CEOs and their executive teams are to stray from their comfort zone and challenge their traditional ways. (para 1)

Ollila (2013) adds this comment “For the future challenges the world faces are complicated and global in scope. They cross borders. They potentially affect all of us. They will require far more collaboration between government, business and civil society — not less” (para 1).

In your readings for this week you have learned about teams and challenges to business success. For this 3-4 page (not including cover and reference pages), APA compliant paper, respond to the following:

1. Explain the PESTLE technique and how this tool is used in understanding business issues.

Cite one example from your research where this tool has been used. 2. Provide overviews of the challenges organizations are facing using either the PESTLE analysis

tool or Porter's Five Forces Framework from “Business Analysis Techniques: 72 Essential Tools for Success.”

3. Describe the skills that will be needed by leaders, individuals and teams to overcome these challenges

4. Provide information on the skill strengths you have uncovered in your Insights Profile that relate to the skills needed for future success.

5. Conclude by explaining how you can use this information to achieve successful performance in the Marketplace simulation.

For assistance on APA format visit the Kaplan Writing Center at https://kucampus.kaplan.edu/MyStudies/AcademicSupportCenter/WritingCenter/WritingReferenceLibr ary/ResearchCitationAndPlagiarism/Index.aspx.

Learn about APA in 5 minutes here http://www.screencast.com/users/KUWC/folders/Student%20Tutorials%20on%20KU%20Campus/me dia/3d5e3cc5-d71c-4359-8c85-ff862e313a9f.

Complete your assignment and submit to the Unit 1 Assignment Dropbox.

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References

Cadle, J., Paul, D., & Turner, P. (2010). Business analysis techniques: 72 essential tools for success. Swindon, England: British Informatics Society Limited (BISL). Available from http://common.books24x7.com.lib.kaplan.edu/toc.aspx?bookid=41308

Ollila, J. (2013). Facing up to our global challenges in a volatile world. Vital Speeches of the Day,

79(1), 15-18.

Rhodes, D. (2010). The "new normal" requires a new mindset. Ivey Business Journal, 74(4), 26.

Unit 1 Assignment Grading Rubric

The rubric seen below is representative of the information seen in Individual Focus Paper Rubric area of the Syllabus. Please refer to the Syllabus for additional information.

Criteria Maximum Points

1. Explain the PESTLE technique and how this tool is used in understanding business issues. Cite one example from your research where this tool has been used.

15

2. Provide overviews of the challenges organizations are facing using either the PESTLE analysis tool or Porter's Five Forces Framework from “Business Analysis Techniques: 72 Essential Tools for Success.”

20

3. Describe the skills that will be needed by leaders, individuals and teams to overcome these challenges.

15

4. Provide information on the skill strengths you have uncovered in your Insights Profile that relate to the skills needed for future success.

15

5. Conclude by explaining how you can use this information to achieve successful performance in the marketplace simulation.

15

6. Writing style, grammar, APA format and citation style compliance. 20

Total 100