For Prof. Xavier

Unit 5 [AB230: Foundations of Conference and Event Planning]

Unit 5 Midterm Assignment: Marketing the Event You are preparing the brochure content for your Designer/Printer for a client project. You will submit your brochure content in 4 pages using a Word document. (Your printer will be inserting pictures and artwork.)

Design a 3-day guided city tour for a group of 20 gourmet chefs to eat and learn new techniques in Europe. The chefs require first-class accommodations. The chefs wish to attend at least 3 separate hands-on instructional sessions. Each chef has a budget of $5000. Your 4-page brochure content must observe the following format:

1. The first page is the Title page. It must show your name, the name of the tour, number of days in the tour, the departure date, and the price.

2. Address the following Checklist items on pages 2 and 3:

Include the following in your brochure in the order you think they should appear, to provide all the information necessary for the client:

Checklist: (Make sure to prioritize the content of your brochure.)

 Specify the hotel and transportation you will use (assume that the hotel will give you a 40% discount on the published rate).

 Provide off-site restaurant selections.

 Include the events and attractions you selected for the gourmet chefs (including unique features of the tour).

 Provide the tour budget per person.

 3. The last page of your Project should be a full reference list of all of the sources that you consulted.

Here are the ground rules:

 You must submit a document that is client-worthy. Your Project must be professional in tone and appearance and be original as it will be submitted to Turnitin.com™ by your instructor.

 Consider this brochure to be the ONLY document your client will receive prior to the start of the tour.

 You may not copy all or any part of an itinerary from a tour or travel site.

Directions for Submitting your Assignment

Compose your Assignment in a Microsoft Word document and save it as Username-AB230 Assignment-Unit#.doc (Example: TAllen-AB230_Assignment-Unit4.doc). Submit your file by selecting the Unit 5: Assignment Dropbox by the end of Unit 5.

Unit 5 [AB230: Foundations of Conference and Event Planning]

Unit 5 Assignment Grading Rubric = 40 Points

Unit 5 Assignment Grading Rubric

Answer provides correct and complete information in response to the Checklist Items evidencing analysis and critical thinking:

Percentage points

Possible points

Points earned

Submit a 4–page brochure that addresses:

Checklist: (Make sure to prioritize the content of your brochure.)

Specify the hotel and transportation you will use (assume that the hotel will give you a 40% discount on the published rate).

8

Provide off-site restaurant selections.

6

Include the events and attractions you selected for the gourmet chefs (including unique features of the tour).

8

Provide the tour budget per person.

10

Provide a title page (page 1) and a full reference list of all of the sources that you consulted (last page). Provide a client–worthy brochure.

Subtotal: 80% 32

Spelling, grammar, APA format, originality 20% 8

Total Points: 100% 40