Business Opportunity - Trend Identification Report

trend_identification_report_and_rubric.docx

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The success of entrepreneurial ventures is often dependent on a “window of opportunity.” Timing is critical and entering a market too soon or too late can create undue struggles for a startup.

You are responsible for identifying three major trends and submitting a NEW business idea around each trend you identify. Your report must provide research support for the trend (including references) and the rationale behind the newly created business ideas.

Create a 1-2 page report that identifies three major trends – be sure to include support for the size / significance of the trends. Examples would include the healthy eating trend, the wearable technology trend, and the on-line learning trend. These are examples – please come up with your own trends. In your trend description, you should include the number of people following the trend, their demographics, and the types of products and services that are leveraging these trends. At the end of your trend description, describe at least one NEW business idea that takes advantage of the trend you have identified. Your business idea should be fairly novel – it can be incrementally new (new type of smart watch) or radically new (flying car). You should be able to convince me that the idea is feasible and that the technology / talent is available.

Grading Rubric

	Excellent	Good	Acceptable	Unacceptable
1. Research / Accuracy	5	4	3	1
2. Completeness	5	4	3	1
3. Coherency / conciseness / Language / Flow / Grammar / Spelling	5	4	3	1
4. Business Idea Quality	5	4	3	1
Total Score	20	16	12	4

Criteria 1

Excellent

(5 points)

Good

(4 points)

Acceptable

(3 points)

Unacceptable

(1 points)

Research / Accuracy

The report is clearly supported by information from external research

The report is mostly supported by information from external research

The report is somewhat supported by information from external research

The report is not clearly supported by information from external research

Criteria 2

Excellent

(5 points)

Good

(4 points)

Acceptable

(3 points)

Unacceptable

(1 points)

Completeness

All relevant sections of the report are fully completed.

All relevant sections of the report are mostly completed.

Most relevant sections of the report are fully completed.

Relevant sections of the report are not completed or important details are missing

Criteria 3

Excellent

(5 points)

Good

(4 points)

Acceptable

(3 points)

Unacceptable

(1 points)

Coherency / Concise / Language / Flow / Grammar / Spelling

There is excellent use of language and there are no grammar or spelling mistakes and no repetition.

There is good use of language and there are few grammar or spelling mistakes and no repetition

There is acceptable use of language and or there are some grammar and spelling mistakes or there is some repetition.

There is poor use of language or there are multiple grammar and / or spelling mistakes; or there is quite a bit of repetition.

Criteria 4

Excellent

(5 points)

Good

(4 points)

Acceptable

(3 points)

Unacceptable

(1 points)

Business Idea(s) Quality

Business Idea is of very high quality using important trends to solve an important problem or meet an unmet need

Business Idea is of high quality using mostly important trends to solve an important problem or meet an unmet need

Business Idea is of acceptable quality using trends to solve a problem or meet an unmet need

Business Idea is of poor quality as it does not use any trends or does not solve a problem or meet an unmet need