PUBLIC RELATION 3

GRADING CRITERIA MKTG340 Unit 4 Individual Project Percentage Part 1: Develop an event. Explain how it aligns with the firm’s mission with a definable target audience.

20

Part 1: Describe how you will link the image of the firm and the event. 10 Part 1: Create a presence so that the firm's message and sponsorship will be remembered.

20

Part 1: Have a takeaway so people will remember your event and company. 10 Part 1 of the Individual Project should be 3 pages in length. Part 2: Create a 1-page pitch to the media. 20 Part 2: Write a one-page recap of the event with quotes of attendees. 20 Part 2 of the Individual Project should be 2 pages in length.

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar,

punctuation) and Style – (Organization, readability, using your own words).