PUBLIC RELATION

Grading Criteria MKTG340 Unit 1 Individual Project Percent PART 1 – Researching the Relationship 35 Part 1: Define branding. Part 1: Explore how MPR supports the branding effort. Part 1: Define reputation value used in brand messaging Part 1: Define relationship value used in brand messaging Part 1: Define experiential value used in brand messaging Part 1: Define symbolic value used in brand messaging PART 2 – Analysis of the PR Branding Effort 55 Part 2: Find and describe a company-authored brand story Part 2: Find and describe a popular culture-authored brand story Part 2: Find and describe a customer-authored brand story Part 2: Find and describe an influencer-authored brand story Part 2: Value Analysis of company-authored brand story Part 2: Value Analysis of popular culture-authored brand story Part 2: Value Analysis of customer-authored brand story Part 2: Value Analysis of an influencer-authored brand story Part 2: Compare and contrast the types of value messages delivered with regard to author type

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