| Supplier category: | Brick and mortar stores that sell grain-free dog food |
| Evaluation Criteria: |
| Price: | 30% |
| Location: | 25% |
| Customer Service: | 20% |
| Breadth of offering: | 15% |
| Other products: | 10% |
| | 100% |
| Criteria Explanation: |
| Price: | Calculated on an average price per pound basis |
| Location: | Based on proximity to a regularly traveled route. Measured in minutes. |
| Customer Service: | Amount of time between when I enter the store and I am greeted by a store employee. Measured in minutes. |
| Breadth of offering: | Number of other regularly purchased items available. Applies to items included on the scorecard. Measured in number of brands. |
| Other products: | Number of other regularly purchased items available. Applies to items not included on the scorecard. Ex: treats. Measured in individual units. |
| Suppliers: |
| Costco |
| Pet Smart |
| PetCo |
| Poneer Feed |
| Wilco |