GB600 Unit 06

Unit 06 Assignment

In Units 4, 5, and 6 your team will analyze a component of IBM through a case study from Harvard Business School. In this unit, you will complete the third component of the case analysis.

Team Assignment:

1. In Unit 3 you purchased and reviewed the case study for your team Assignments:

· Kanter, R.M. (2009). IBM’s values and corporate citizenship. Harvard Business School Publishing, Product: 308106-PDF-ENG.

2. As a team, discuss the following questions concerning this case:

· Select a social or environmental cause you care about.

· Identify it and prepare a proposal to IBM to show why your cause would be good for IBM.

· Be specific and persuasive as to why IBM should support it.

3. Prepare an eight to ten (8-10) slide PowerPoint presentation for the IBM Executives that includes the following:

· Title slide

· Introduction of social or environmental cause you are proposing

· Persuasion and analysis:

· Specific proposal

· Why your cause would be good for IBM

· Be specific and persuasive as to why IBM should support it

· Call to action.

· Reference slide

The point distribution for the Assignment will be as follows:

· 50% (25 points): Content, focus, use of research, and organization

· 30% (15 points): Analysis, critical thinking, persuasion

· 20% (10 points): Professional presentation, clarity of slides

Note: It is important that the slides be streamlined, interesting, and professional. The majority of the detail, analysis, and research should be placed in the notes sections.