FOR ZEEK THE GEEK ONLY
urgenttt
next_level.pptxTeam:
Breno Bertolucci
Albert Darvesh
Abdullah Ozdemir
Our Mission:
“Next Level is a Fitness Center, which provide its customers a full range of health services. Next Level’s objective is to stimulate clients to seek for a healthy style of life, helping them to elevate their self-esteem and have a better life.”
Next Level´s Facilities
Last equipment
Sport Courts
Swimming Pool
Juicy Bar
Supplement Store
SPA
Tanning
Day Care
Laundry
Next Level´s Services
Experienced Trainers
Nutritionist
Physiotherapist
Sports Classes
Dance Classes
Martial Art Classes
SMART Classes
Senior classes
SWOT:
Psychographics:
Need for exclusive services
Personalized costumer services
High value for their time
Practicality
Next Level´s Clients
Client´s needs:
Pool of Potential Costumers:
Boston central area
Upper-middle class ( >60k year)
> 18 years
Demographics:
Next Level´s pool of potential costumers =
48% of Boston’s Population
Next Level´s costumers range between ages 25 and 44.
Demographics:
Next Level’s costumers family size range between 4 and 6 members
Demographics:
Target market:
48% of Boston’s Population
25-44 years
4-6 members in family
Product:
Fitness Center
The completest in Boston
High-qualities services
501 Boylston Street, Boston
Mon – Friday : 5am to 10pm
Sat & Sun : 8am to 8pm
Placement:
Model of Distribution:
Price – Individual plans:
Basic Plan
$ 89,99/month
Medium Plan
$ 129,99/month
Basic plan + classes
Plus plan
$ 199,99/month
Medium plan + spa, day care, and laundry
The member have access to the gym’s equipment
Extreme plan
$ 259,99/month
Plus plan + 1 personal trainer season per week
Price – Family plans:
Basic:
$85.99/month
Extreme:
$250.99/month
4 people
Basic:
$83.99/month
Extreme:
$245.99/month
5 people
Basic:
$80.99/month
Extreme:
$240.99/month
3 people
Plus:
$190.99/month
Plus:
$187.99/month
Plus:
$185.99/month
Medium: $120.99/month
Medium:
$117.99/month
Medium:
$115.99/month
Basic:
$77.99/month
6+ people
Medium:
$110.99/month
Plus:
$180.99/month
Extreme:
$235.99/month
Promotion:
Attract possible costumers to meet Next Level
“After Next Level, no other gym will be good enough”
Our clients will be our best promotors
Market Communication:
Market Communication:
Open house and free trials :
Working time
TV and Radio:
New advertisement every 3 months
Social Medias:
Updates weekly
Marketing Mix:
High - quality
Fitness Center
Family Plan
Many level of Prices
Boston
B2C
Social medias, TV, Radio, word of mouth, free trial, open house
Segmentation:
Health & Beauty
Gyms & Fitness Center
High-quality
services
Complete structure
High-quality services with the
best professionals
Family affordable-packages
Differentiation:
30
Competitive Profile:
Show our superior value
Offer everything a client need to be health
Provide a unique experience
Strategies - Plan:
Tactics - Organizing:
Know about Next Level
Live the experience
Recommend Next Level
Create profile in social media
Create advertises for Radio & TV
Train employees to receive our guests
Actions - Leading:
Rewards for indication
Rewards for loyalty
Clients (and possible) Database:
Customer relationship management (CRM)
Actions - Leading:
Costumers for each media
KPI = new clients / free trials
Number of recommendations
Metrics - Controlling:
Survey our clients
Keep tracking of social medias
Call for free trial costumers
Feedback - Controlling:
PriceEquipmentStructureServicesStaffLocationFamily PlanTOTAL
Next Level133331317
Equinox222222214
BSC311113111
