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How Many People to Survey?

Poll results are prevalent in the media, especially leading up to elections, as are reports on surveys done by universities and research groups.

The survey results of small groups of people are used to portray a general consensus about a population. Do you ever wonder how many people should be included in a survey to make it a meaningful reflection of a population? Now you will be able to answer your own question. After learning this, you might never feel the same about these polls and surveys again.

Using the following specific resources, create a lecture (with citations) that includes the following:

Part 1: Survey Analysis

Entertainment Survey

Using a newspaper article from the AIU library's full-text database: Newsstand (ProQuest), create a lecture (with citations) that includes the following:

· Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case, critique the validity of the results. (Be sure to cite the article which must be from Newsstand ProQuest) Here is a Research Guide .

· Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Political Survey

Use polls from one of the following sources:

Source 1

Source 2

· Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.

· Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

General Survey

Use polls from one of the following sources:

Source 1

Source 2

· Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.

· Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Overview

Consider the 3 surveys presented.

· Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate.

· In your opinion, which appears to be the most valid? (Cite and reference the textbook)

This section of the paper will be 2–3 pages in length, and each survey or poll described must come from AIU Library's National Newspapers ProQuest Database and the sources provided.

Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that because you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

Part 2: Application

Create your own 3-question entertainment survey or using this General Opinion Survey or another free survey program or this link . Secure a minimum of 20 responses. Your survey respondents may be friends, family or classmates. (Note: The small sample size was chosen for convenience, and as you know, is not a valid sample. The goal is for you to create, deploy, and analyze a simple survey.)

Create Excel charts of your results and describe those charts in words. (You will receive no credit for charts that are copied from the survey software.)

· Include a copy of your survey

· Provide charts of your results and describe those charts in words

· Explain how the results of your survey can be used by a media group or company

This section of the paper will contain 1 page of text and 3 charts.

Need Help?

· Check out the Free Tutoring Available for BUSN311 students in the learning center. You will need to sign up for the tutoring. Do not wait; tutoring appointments fill up quickly.

· Beginning Statistics Lab. Presentations and Resources are Available 24/7. Synchronous Live Sessions and Office Hours are held during the session. Live Sessions are also recorded for viewing at your convenience. Your instructor has the session-specific information.

· The tutors and the lab instructor are qualified faculty members.

References

Gallup. (n.d.). Retrieved from http://www.gallup.com/Home.aspx

Pew Research. (n.d.). Question search. Retrieved from http://people-press.org/question-search

Survey Monkey. (n.d.). Retrieved from http://www.surveymonkey.com/

Zoomerang. (n.d.). http://www.zoomerang.com/basic/

Please submit your assignment as a Word document in APA format using the attached template . Using the template without deleting the headings ensures that you cover each segment of the assignment

Unit 3 IP Checklist and Links

Completed?

Area

Download template for IP

Your completed project should all be on this template you do NOT have to submit your excel file but instead copy/paste all information from excel onto the template

Failure to use this template will result in an automatic 10 point penalty.DO NOT remove the bold headings.

Find an entertainment survey

-Summarize the study

-Analyze the sample size does it accurately represent the population?

-Discuss how the survey could be used by the sponsoring company or media group

This must come from the Proquest data base in the AIU library

Find a political survey

-Summarize the study

-Analyze the sample size does it accurately represent the population?

-Discuss how the survey could be used by the sponsoring company or media group

This must come from the Pew or Gallup online sites!

Find a General opinion survey

-Summarize the study

-Analyze the sample size does it accurately represent the population?

-Discuss how the survey could be used by the sponsoring company or media group

This must come from the Pew or Gallup online sites!

Provide an overview

-compare and contrast the sample size for each survey

-which do you think is most accurate why?

Be sure to cite and reference your textbook here!

Create a survey!

-Surveymonkey.com to create a survey

-share this via Facebook or email

Check out proflmurray.webs.com for more information about using each Web site

Provide a copy of your survey

-this should be a blank copy of the survey and all answer choices

Do NOT include a link to your survey these will expire copy/paste the questions and answer choices into the paper

Provide one graph per question

Consider making a pie or bar chart for each question

Explain these in words

-This should be an appropriate graph that gives a good picture of the data

please see the unit 3 newsletter or live chat archive for more information

Explain your survey results

-Identify a group or company that may be interested in your results

-Why would this be important to them? How could they use this information?

-Be sure to be specific! Don’t say the results could help business, elaborate HOW could they be used?

Sources cited

Be sure these are cited both In text and on the last page (references) in APA format

Are you sensing a theme?? Be sure to check out the live chat, the videos at proflmurray.webs.com and the unit 3 news letter you’ll find lots of helpful information there.

-------------------------- This is the template to use.

BUSN311_U3IP_Tem

plate.doc

Running head: BUSN311 - Quantitative Methods and Analysis 1

Unit 3 – Survey Sample Size

Type your Name Here

American InterContinental University

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Introduction

Provide a brief introduction (2-3 sentences) to the email you are writing for the purposes of previewing what will be covered.

Entertainment Survey

Using a newspaper article from AIU library’s full-text database: National Newspapers (Proquest), create a lecture (with citations) which includes the following: Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case critique the validity of the results. (Be sure to cite the article which must be from National Newspapers -ProQuest) NOTE: There is a research Guide in the classroom to help with this assignment. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Political Survey

Using polls from one of the following sources: http://people-press.org/question-search/ or http://www.gallup.com/Home.aspx Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

General Survey

Using polls from one of the following sources: http://people-press.org/question-search/ or http://www.gallup.com/Home.aspx Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Overview

Consider the three surveys presented. Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate. In your opinion, which appears to be the most valid? (Cite and reference the textbook) This section of the paper will be 2-3 pages in length and each survey or poll described MUST come from AIU Library’s National Newspapers- ProQuest Database and Pew Research Center or Gallup. Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that since you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

Application: Copy of Survey

Create your own 3 question Entertainment or General Opinion Survey using http://www.zoomerang.com/basic/ or another free survey program or http://www.surveymonkey.com/. Secure a minimum of 20 responses. Your survey respondents may be friends, family or classmates. (NOTE: The small sample size was chosen for convenience and as you know is not a valid sample. The goal is for you to create, deploy and analyze a simple survey.) Include a copy of your survey.

Application: Results - Chart 1

Provide charts of your results and describe the 3 charts in words.

Application: Results - Chart 2

Provide charts of your results and describe the 3 charts in words.

Application: Results - Chart 3

Provide charts of your results and describe the 3 charts in words.

Application: Surveys and Business

Explain how the results of your survey can be used by a media group or company. This section of the paper will contain 1 page of text and 3 charts.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.

For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out the AIU APA guide located under the Interactive Learning section on the left side of the course.

General Form for Electronic References

NOTE: A reference list is presented alphabetically by author's last name  

Note: Some elements of the 6th edition's style guidelines for electronic resources differ from previously published guidelines. Electronic sources include aggregated databases, online journals, Web sites or Web pages, newsgroups, Web- or e-mail-based discussion groups, and Web- or e-mail-based newsletters. Online periodical:

Author, A. A., Author, B. B., & Author, C. C. (2000). Title of article. Title of Periodical, xx, xxxxx.         Retrieved month day, year, from source.

 

EXAMPLE:

Reinartz, Werner, Thomas, Jacquelyn S., Kumar, V. (2005). Balancing acquisition and

        resources to maximize customer profitability. Journal of Marketing, v69, Issue 1. Retrieved

6/13/2005, from Business Source Premier.