unit part b

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Project Type: MKTG Part B

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: Assess the Market Attractiveness and Competitive Position for the Product

Introduce the concept and be sure to indent the first line of the paragraph.

Part 1: Create an Exit Strategy and Guidelines for its Implementation

Introduce the concept and be sure to indent the first line of the paragraph. This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the internet.

Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Product

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Price

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Promotion

Introduce the concept and be sure to indent the first line of the paragraph. Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Place

Introduce the concept and be sure to indent the first line of the paragraph.

Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Service

Introduce the concept and be sure to indent the first line of the paragraph. This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the internet.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.