unit part A

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Project Type: MKTG 450 part A

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: Research the Pricing Schemes of the Two Competitors

Introduce the concept and be sure to indent the first line of the paragraph. Using predominately articles from the library's full-text databases: Research the pricing schemes of the two competitors.

Part 1: Compare and Contrast 3 Pricing Strategies

Introduce the concept and be sure to indent the first line of the paragraph. Compare and Contrast 3 pricing strategies for the product.

Part 1: Select The Appropriate Pricing Plan For The Next Year

Introduce the concept and be sure to indent the first line of the paragraph. Select the appropriate pricing plan for the next year which may be comprised different strategies. This section of the paper should be 3 pages in length and use research from the library's full-text databases and other quality college-level resources. Stay away from consultant sites on the internet. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 1.

Part 2: Research Channel Systems

Using predominately articles from the library's full-text databases, research sales training: Research Channel Systems.

Part 2: Apply a Channel System to Enhance Customer Value

Using predominately articles from the library's full-text databases, research sales training: Research Channel Systems. Apply a Channel System to Enhance Customer Value. This section of the paper should be 3 pages in length and use research from the library's full-text databases and other quality college-level resources. Stay away from consultant sites on the internet. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 2.

Conclusion

Add some concluding remarks-can be a sentence or two.

References

NOTE: The reference list starts on a new page after your conclusion.