Case 2

It is an example of an extremely well written business plan, in the traditional style of the late second millennium. (Note: the financial exhibits are not missing, but are in a follow-on case for a module later in the class). P'kolino is a children's furniture company, launched in 2005. The company is still very much in business and the website can be visited at http://www.pkolino.com/

Write a 2-3 page APA style paper that includes a answers to the following questions:

1.Does the business plan tell a coherent and compelling story?

2.Does the plan capture all of the learning that Antonio and JB have accumulated?

3.What three questions do you think Antonio and JB need to answer through further planning before they launch the venture.

4.What are the three strongest aspects of the plan?

5.What areas need improvement?

Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion. The five specific questions should be annotated and have specific answers. Please double space—it's easier for the grader to make comments.

Use in-text citations for quotes, indirect quotes, and direct references. Also cite definitive statements of fact or opinion. This will validate them for the reader—so they're not just like spouting off as in a Facebook posting. Nothing will turn off a prospective investor more than unsupported, absolute statements. More detailed information on proper structure for in-text citations can be found at the following link: https://owl.english.purdue.edu/owl/resource/560/02/

All papers should be written in the third person (he, he, it, and they). Make every effort not to shift to second person (you, your) as in, “When starting a company you need money.” Try to avoid shifting to the first person (I, we) as well. It is distracting to the reader and bad style to shift persons in a paper—students often do it in the middle of a sentence.