Global Strategy

Assignment Components

Proficiency

Maximum Points

Conduct a PESTEL analysis and identify trends that are likely to affect the industry in which your chosen company operates.

A PESTEL analysis is performed and a comprehensive picture of the macro-external environment is created. Identified trends are correctly presented. Scholarly resources are utilized in support.

16

Conduct an industry analysis to identify new entrants, substitute products/services, power held by suppliers and buyers, and current competition.

An industry analysis is performed and an accurate description of the micro-external environment is created, including potential key success factors. Scholarly resources are utilized in support.

24

Generate a list of 5 to 8 external factors that represent important opportunities and threats facing the chosen company currently and in the future movement towards internationalization of operations.

A logical list of important opportunities and threats to the current operations and to future internationalization is created. Scholarly resources are utilized in support.

12

Conduct a succinct internal analysis of your organization and explain if existing resources and capabilities are aligned to take advantage of opportunities and face the threats identified in the external environment assessment.

The analysis relating resources and capabilities to the identified opportunities and threats is clearly presented. Analysis logically addresses the main assets and competencies, value chain, facilities and operations, personnel, and financial situation.

20

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

8

Total:

80