MANAGEMENT CLASS

Introduction

Present paper is regarding the organization Barton Incorporated. This organization needs to incorporate a particular marketing strategy for promotion of its product. For the organization it is important to consider its target market and components of marketing mix. These things will help organization to a certain level for getting higher level of sales for its products. The organization will have desired results regarding enhancement in its sales and generation of more often. Comment by Ken: Thesis should outline topics in this paper (4Ps).

Target Market

The organization taken into consideration in the present paper is Barton Incorporated. This organizationBarton Inc. is in the business of launching an adult card game. The new game will meet the requirements of the customers who are looking forward to have a new game to be seen by them. This game is useful in brining bringing friends and family together. For the organization, there is a particular target market which is required to be addressed by it. The target market of the organization includes individuals who are fond of old fashioned card games. These people want to play the same games again with a different mode (Hoffman & Bateson, 2010). The specific individuals involved in making use of game of organization include individuals who are busy in their personal life, and do not have enough time to spend with their family. The organization provides this game to these people in a different version so that the people look forward to use this game more often. Comment by Ken: ? Comment by Ken: What ages, gender, income level, education level, geographic location, etc. will be targeted?

Size of Target Market

The size of potential target market regarding the present situation is very highlarge. Regarding identification of the size of potential target market, it is possible that, organization focuses on the size and gets involved in a higher level of production. The Ttarget market of organization will include the youth in the country. A total of around 25% to 30% of the people of the United States of America are included in the target market for the organization. This shows that size of target market of the organization is highelarge. If the organization will satisfy the entire size of target market then, it is likely that the organization shall have higher level of sales achieved by it. Comment by Ken: What does this mean? Check grammar. Comment by Ken: I thought it was an “adult” card game. Comment by Ken: Based on what? This statement needs support. Comment by Ken: How many people are in the target market? More research is needed here.

Four Ps of Marketing

For an organization, four Ps of marketing include product, price, place and promotion. These four components of marketing are very important for an organization. An organization needs to consider these components for providing best results in relation to its activities. Organizational sales is are likely to increase by considering the four P’s. Product is the first component of the organization. The product provided by the organization to its customers is a particular game. Second component to be considered by organization is price. Regarding price, it is important for an organization to have the price of the product set up at a reasonable level (Hutt & Speh, 2012). Price of the product should neither be very high nor the price should be very low. If the price will be very high, then customers will not make purchases of the product.

On the other hand, if the price will be very low, then, an organization will incur losses. Therefore, it is important for organization to keep appropriate price. Price of the organizational product in present situation shall be at par with the price of other products of similar nature. Promotion is the fourth component to be considered by the organization. Regarding promotion, the organization is considering providing advertisement of its products. Certain sources shall be used by organization for doing advertisement of the product. The first source for the organization is the use of magazines and newspapers. Second source for the organization is the source of selling the product through emails and messages to customers. Organization will also make use of social networking sites for promotion of its products. On social networking sites, organization will create a page. On the page, comments and suggestions of customers shall be invited regarding the products. Advertisements will also be shown by the organization on social networking sites such as Facebook and Twitter. The customers will look at the advertisements and are likely to get attracted towards the organizational products.

Conclusion

The paper was regarding organization Barton Incorporated. Like any other organization, this organization also requires to have a marketing plan in place. To help with a marketing plan, the organization will be able to have enhancement in the level of sales generated by it. The organization will produce better products for the customers. The customers will have access to information about organizational products from various websites, magazines and newspapers. These marketing techniques will help organization to enhance its product sale.

References

Hutt, M. & Speh, T. (2012). Business Marketing Management: B2B. (11th ed.). Cengage Learning.

Hoffman, K. & Bateson, J. (2010). Services Marketing: Concepts, Strategies, & Cases. (4th ed.). Cengage Learning.

References should appear alphabetically. Additional support is needed from academic and industry sources.