summary report business

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Class,

As part of the requirement for Marketing Management 640 each student will be assigned and must complete a 1 – 2 page summary based on this format outline of one of the marketing article listed below by the end of the term. Additionally, each student will also submit and present one new article from the list of A Journals below on a similar topic that was published not earlier than 2007. (Presentations should be in Powerpoint ).

Research Articles

OUTLINE

Research Problem

Research Theory

Methodology

Hypotheses

Instruments

Sample

Findings

Implications

Future Research

THIS IS MY TOPIC I NEED TO WRITE THE RESEARCH PAPER ON!

19. A Reexamination of the Determinants of Customer Satisfaction – Spreng, Richard A, Mackenzie, Scott B, Olshavsky, Richard W. Journal of Marketing , Chicago: July 1996. Vol. 60, Iss. 3; p. 15 – 33.

I WILL HAVE TO CHOOSE ONE OF THESE ARTICLES THAT FALLS UNDER THE TOPIC I AM TALKING ABOUT FROM ABOVE. THE ARTICLE CANNOT BE UNDER THE YEAR 2007.

The following journals are ones that are most often cited in the marketing literature. As such, these are the ones that you should incorporate into your article / case presentations.

Academy of Management Executive

California Management Review

Columbia Journal of World Business

Harvard Business Review

Industrial Marketing Management

Journal of Business Research

Journal of Consumer Research*

Journal of Health Care Marketing

Journal of International Business Studies

Journal of Macromarketing

Journal of Marketing*

Journal of Marketing Research*

Journal of Product Innovation Management

Journal of Strategic Management

Journal of the Academy of Marketing Science*

Long Range Planning

Management International Review

Sloan Management Review

Strategic Management Journal

* These are the "A" marketing journals. You must cite articles from these journals.