MKT question

With the product or service selected for the Marketing Plan, conduct a SWOT Analysis. Click Marketing Plan: SWOT Analysis Example to view a sample of this assignment.

You are required to use a chart for the analysis. Click SWOT Analysis Table to download the template.

For each of the four parts of the SWOT Analysis, at least four factors are required; however, more may be needed depending on the product or service. Part of the grade will depend on how well the critical SWOT factors are addressed. Bullets may be used, but grammar, punctuation, and spelling will count.

SWOT is an evaluation tool usually used as part of strategic analysis and planning. It is particularly useful because it allows us to compare our organization’s resources and capabilities, or the lack thereof, to both our internal and external environments. Put simply, by using our collective experience and knowledge we can figure out where we shine and where we are lacking.

The Four Elements of SWOT