MAJOR REPORT 2: DIGITAL INNOVATION VERSION 2

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STUDENT NO: 0061052388

COURSE LEADER: RAJ GURURAJAN

COURSE: DIGITAL INNOVATION

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Table of Contents Introduction ..................................................................................................................................... 3

XYZ Preview .................................................................................................................................. 3

The Air mouse Innovation .............................................................................................................. 4

Benefits Of Air Mouse To XYZ Company ................................................................................. 5

Potential Risk Of Air Mouse Technology .................................................................................. 5

Strategic Planning Processes........................................................................................................... 6

SWOT Analysis .......................................................................................................................... 6

Integration Of Technology In XYZ Company................................................................................ 7

Conclusion ...................................................................................................................................... 7

Reference List ................................................................................................................................. 8

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Introduction In this report, the analysis of various aspects of the mouse will be made. It is very

important as the mouse is unique and is an alternative to the normal computer mouse. The report

will discuss the functionality of the air mouse. It is all based on innovation since a lot of

innovation has been utilized in developing the air mouse. The report will also focus on positive

and negative effects of the air mouse to the users and the company itself. The company that has

come up with this technology is called DeanMark Limited that is based in Canada. This company

has carried out the innovation in a systematic manner in order to come up with a good quality air

mouse that can be used in very many organizations. The long term effects of this mouse are to be

described in this report as well. The main component in this report is a discussion on how this

digital innovation of the air mouse will help in reducing the wrist injuries to the people working

in a given organization.

XYZ Preview XYZ is the company that has decided to utilize the air mouse technology to help improve

its digital technology. The XYZ Company is a very large organization with many branches as

well. The company operates as a public company and serves very many customers. This

company has a good relationship with the customers and hence become quite competitive. XYZ

Company has many customers who help to promote the company. The market share of the

company is quite large since the company has indulged in proper marketing and advertising

strategies which has helped in convincing new customers as well as retaining the existing

customers. The services provided by XYZ Company are quality and meets the expectations of

the customers that have helped create a good relationship as well. The company has around 2000

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employees working under it. These employees are very productive since they have been trained

very well on how they offer transcription services to the customers. Most of these employees are

old and over 50 years. The current technology that is used is not the best since there are several

complain from the employees as they argue that their wrist are under pain because of daily use of

the mouse (Chambers 2009). The Opt mechanical mouse is currently being used by the

employees on the computers at the organization. This mouse is a bit better since the movements

of the mouse are detected optically that increases some accuracy. There is a light emitter as well

as a light detector which is a LED. The wrists of the employees are always tired as one must

control the mouse. These are the main assumptions that are drawn on this report.

The Air Mouse Innovation The air mouse technology is an alternative to the current mouse that is in use in XYZ

Company. This technology should be implemented since it will help a lot in avoiding the wrist

related injuries to the employees in XYZ Company. This innovation was done by DeanMark

Limited as a result of combining the optical mouse and the laser mouse. This combination led to

a more powerful mouse to use in the organization. The air mouse has unique accelerometers to

sense rotary movement from any given angle. The rotary motion that is detected is then

translated into the mouse cursor movements that are displayed on the screen. The process of

achieving the mouse clicks is attained easily through some unique touch combinations that can

be done at comfort (Bridgman 2010). This technology is very important since it aids the user to

keep a hand at a neutral position and hence typing can be done at ease. It is because the air

mouse remains inactive until the hand is placed in the neutral flat position. No solid surface is

required in this case and hence this makes working very simple.

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Benefits of Air Mouse to XYZ Company Adopting the air mouse will be very crucial to the company in general. Initially, there are

some intangible benefits of using this technology to the company. The health of the employees

will be improved once the innovation is applied in this company. The wrist related injuries for

the employees will be avoided as the air mouse technology has minimal involvement of the

wrist. This concept is very important owing to the fact that most employees are over 50 years and

thus their wrist are bound to get tired and injured quickly because of prolonged use of the other

mouse that required a solid position in order to use (Bridgman 2010). Once this problem has

been solved, these employees can be able to work well and improve the productivity of the

company since they can be able to type faster and more accurately using the air mouse

technology. This mouse also works well in navigating a graphical user interface and an example

is Windows or Mac. An additional unique feature of this technology will help the users make

fine movements as well as adjustments. These benefits will also include saving time for the

employees, and this means that more customers will be served on a daily basis. It will lead to

increased performance of the employees who will be lead to motivation since targets will easily

be attained by the introduction of the air mouse technology.

Potential Risks of Air Mouse Technology Adopting the air mouse innovation in XYZ Company is likely to result to some potential

risks to the users (YEC 2013). It is necessary to check the ROI of the investment in innovation

practices. In this case the ‘Air Mouse’ costs $129 which is far more than the cost of a normal

mouse. So it is important to check the ROI. The main risk is that the people are likely to get

bored with this new technology and hence will become hard to use all the time. These employees

are quite old, and some are conservatives hence they will not be willing to adapt to the changes

in the new technology (Bridgman 2010). The other potential risk is the cord on the air mouse is

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likely to get hung up and hence drag hence making the mouse hard to use. It is a risk as the

employees are likely to get poor performance on the air mouse especially if the mouse get slow.

The final potential risk is that the air mouse is likely clogged with dust and lint making and thus

will require to be regularly cleaned.

Strategic Planning Processes There are various strategic planning processes that are required by XYZ Company. These

processes are essential for the company as they will ensure proper integration and

implementation of the process takes place. The objective XYZ Company is to become the

leading company in offering transcription services in Australia (Ormerod 2008). The strategy

formulation of the company is become effective and efficient in terms of service delivery and

this strategy need to be implemented well. The air mouse innovation will impact the strategic

planning positively especially if the integration has taken on well. The managers must up with

clear strategic plans that need to be met by the air mouse technology as strategic planning plays a

very vital role in achieving a long term goals of the organization. (Redman 2013).

SWOT Analysis In strategic planning process the SWOT analysis provides us an opportunity to find out whether

we are in right direction or not. (Dix & Mathews 2002) In case of XYZ Company the employees

are biggest strength of the company as they have know-how and are well trained in process. The

health hazard is a very big threat for the company as it is planning to expand and this may limit

expansion if employee exodus takes place. The “Air Mouse” technology is an opportunity for the

company to innovate and increase the productivity of the employees.

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Integration of the Technology in XYZ Company The air mouse technology must be integrated well in the company in order to ensure that it is

successful in terms of the planned scopes in XYZ Company. It is the process by which multiple

systems activities are integrated with order to interact well and generate more information

efficiently (Ormerod 2008). All the computers must be integrated with the air mouse. The users

must also have adequate training on how to utilize the technology in an efficient manner. They

will have some guidance on how to use the air mouse and also allowed to test them. It is the key

step of integration as it will ensure that all employees are in a position of utilizing the innovation.

XYZ Company must also sacrifice adequate resources to ensure that the integration takes place

in the right manner. It is very crucial as the integration process of this new technology will

require adequate preparation.

Conclusion In the future, XYZ Company requires adequate management for the air mouse technology to

make sure that it is still useful. It is very important to consider since the technology is meant to

benefit the company even in the future. The managers must ensure that the technology is

compatible with all the computers. It will avoid future errors from happening. In addition to this,

the air mouse must be kept clean in order to remove any dust and lint. It is very important as it

will make sure that this innovation is in the right condition all the time.

Concluding on this, it is very important to use the innovation of air mouse. XYZ Company needs

to incorporate this technology to help improve the health of the people and hence improve on the

entire productivity. Appropriate strategic processes will have to be invented to help achieve the

objectives of the air mouse technology. It is very important as it will lead to increased

performance of the company as they will be guided by the strategic plan of the company.

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Reference List

Bridgman, R. F. (2010). Air Mouse Technology. London, Dorling Kindersley.

Chambers, L., & Taylor, M. A. P. (2009). Strategic planning: processes, tools and outcomes IN

it. Aldershot, Hants, England, Ashgate Pub.

Ormerod, J. (2008). Innovations and inventions in IT. New York, HarperCollins Publishers.

Dix, JF & Mathews, HLB 2002, THE PROCESS OF STRATEGIC PLANNING, viewed 26

August 2014, < HYPERLINK "http://fisher.osu.edu/supplements/10/1470/Article_4.pdf"

http://fisher.osu.edu/supplements/10/1470/Article_4.pdf >.

Redman, PB 2013, Five Essentials of Strategic Planning, viewed 23 August 2014, <

HYPERLINK "http://www.ssireview.org/blog/entry/five_essentials_of_strategic_planning"

http://www.ssireview.org/blog/entry/five_essentials_of_strategic_planning >.

YEC 2013, Analyze The ROI Of Your Innovation Idea, Step By Step, viewed 25 August 2014, <

HYPERLINK "http://www.forbes.com/sites/theyec/2013/12/27/analyze-the-roi-of-your-

innovation-idea-step-by-step/" http://www.forbes.com/sites/theyec/2013/12/27/analyze-the-roi-

of-your-innovation-idea-step-by-step/ >.

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Assignment-1/MArking Sheet_Assignment-1.docx

Marking Criteria for final report CIS8011_S2_2014

CIS8011 Report 1 –Marking Guide & Feedback

The course team expects a high quality, in-depth, well-researched report. The assessment will be evaluated based on its quality and adherence to the marking criteria below. At this level (Master’s Program), students are expected to submit a well researched report, thoroughly discussed, analysed and presented.

Marking Criteria	Description	Weightage	Marks
Background	Should cover XYZ organisation, your assumptions, technology innovation on hand, workplace issues and risks as a result of using technology, scope of investigation and demonstrating specific technology innovation Marker Feedback: Good general description of the technology. You could include more on: your assumptions, technology innovation on hand, workplace issues and risks as a result of using technology, scope of investigation and demonstrating specific technology innovation	10%	6
Identification of Strategic Planning elements	Should cover various elements of strategic planning processes as discussed in the course: mission & objectives, environmental scanning (such as SWOT analysis), strategy formulation, strategy implementation and evaluation & control. You should also discuss the applicability of strategic planning to XYZ, various considerations within the scope of the innovation considered, influences of strategic planning processes and articulation of strategic planning processes in the report Marker Feedback: Your points are too general and too brief. You could include a lot more details re: various elements of strategic planning processes as discussed in the course: mission & objectives, SWOT analysis, strategy formulation, strategy implementation and evaluation & control. You should also discuss the applicability of strategic planning to XYZ, various considerations within the scope of the innovation considered, influences of strategic planning processes and articulation of strategic planning processes in the report.	15%	6
Analysis of innovation aspects	Should cover risks as presented by the technology to XYZ, articulation of risks within the given context, how to avoid key risks identified, supporting evidence on risk mitigation plans drawn and articulated from the literature on innovation risk management Marker Feedback : Your points are too few and too brief. You need to include a lot more on: how to avoid key risks identified, supporting evidence on risk mitigation plans drawn and articulated from the literature on innovation risk management.	25%	5
Discussion of innovative processes	Should cover how the innovation would impact strategic planning processes in XYZ, articulation of various elements of ‘impact’ to the strategic planning processes for suitability, and most importantly your account of how the technology can be seamlessly integrated Marker Feedback: Your points are too few and too general. You could include a lot more on: how the innovation would impact strategic planning processes in XYZ, articulation of various elements of ‘impact’ to the strategic planning processes for suitability and how the technology can be seamlessly integrated.	25%	4
Plagiarism Report	Should provide an acceptable TURNITIN plagiarism report Marker Feedback:	10%	10
Referencing Quality	Should demonstrate proper referencing style and technique. Harvard (AGPS) is the referencing system required in this course. Marker Feedback: You could expand your research.	5%	3
Generic Presentation	Should ensure that the overall structure of the report is consistent with appropriate sections and proper formatting, including headings, header, footer, etc. Marker Feedback: There are no section numbers.	10%	8
TOTAL	100%	42.00

Overall Comments:

A neatly presented report. You need to expand your research. The report needs to cover all questions with a lot more detail as per the marking criteria.