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Running head: TEAM B BUSINESS PLAN 1

TEAM B BUSINESS PLAN 2

Team B Business Plan

Christine Hoffa, Dalila Ford, Abdullah Keskin, Vondell Banahene, Isaac Odeyomi, and Clifton Alston

Keller School of Management

MGMT600 Business Plan Seminar

Professor Michael Mcgivern

February 22, 2015

Team B Business Plan

Executive Summary

Business Description

A. Mission, Value, and Vision Statements

B. Company Summary

This business plan is for the start-up of a new auto cooling systems distributor. We offer cooling systems, (radiators, water pumps, and fans) for a variety of cars. Our emphasis is on the drag racing car enthusiast who does not get enough cooling capacity with a stock cooling system. We offer 24/7 online ordering and customer service. We also offer international ordering and shipment through a variety of online sites. Due to the flexibility of ordering and shipment options, we can offer our cooling system at lower prices than our competitors.

C. Company Ownership

D. Company Locations

Industry Analysis

A. Industry Review

B. Regulations Review

C. Competitive Analysis

D. Market Segmentation and Growth Potential

Marketing Section

A. Products or Service Concept

B. Target Market and Segmentation

C. Value Proposition and Competitive Edge

D. Pricing Strategy

E. Sales and Marketing Strategy

Operations

A. Strategy and Implementation

B. Technology Plan

C. Management Team

D. Organization Chart

E. Management Team Gaps

Finance

A. Start-up Funding

B. Use of Funds

C. Sales Forecast

D. Cash Flow

E. Balance Sheet

F. Income Statement

G. Break-Even Analysis

H. Business Ratios

I. Valuation after 5 Years

J. Exit Strategy

Appendix

References

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