Students who have been granted MAKE-UP Work are required to read the Harley Davidson case provided and to prepare a report for the Board addressing the following: 1 An analysis of the various customer segments for Harley Davidson 2 A comment on what you

Students who have been granted MAKE-UP Work are required to read the Harley Davidson case provided and to prepare a report for the Board addressing the following:

1 An analysis of the various customer segments for Harley Davidson

2 A comment on what you perceive their Value Proposition is for each segment

3 A comment on the buying behaviour for each segment

4 Recommendations for how to MARKET and appeal to one of the segments identified in previous sections incorporating a pricing strategy, promotion strategy and a distribution strategy.

Your work is to be submitted in report format by no later than 2 February 2015 using the assignment portal on the Study Desk where you have found this information.  Late assignments will not be accepted.  Work will be graded on a Pass/fail basis and your results will be released with the release of grades for Semester 3 on 6 March 2015.