public health
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public_health_communication_campaign.docxPublic Health Communication Campaign
Through current day media, we are bombarded with health messages. This assignment is to find a public health campaign and highlight what it is used for and how the message is communicated.
You will be split into groups of 5 and are charged with coming up with a public health communication campaign to promote vaccinations. Your group will have 10-15 min to present your campaign to the class.
Topic – Improving infant/child vaccination rates and compliance
You will be graded upon:
· Defining the problem (with supporting data) 20%
· Creativity of public health communication campaign 20%
· Please take information or draw on existing campaigns. It is always better to not reinvent the wheel on these things but rather just change and/or adjust.
· How the communication campaign is grounded in science 20%
· Does your campaign use any health behavior models?
· What type of data will you collect?
· Where will you get the information?
· How you think it will reach those at risk?
(who are your stakeholders?) 20%
· Group process log 20%
***Remember to address all the pertinent questions surrounding health communication campaigns***
Where to start…
http://www.chop.edu/service/vaccine
