MKT403 MODULE 1-5 SLP

Module 2 - Pairs

PLAN THE RESEARCH

Pairs

For Cola $0.25/$0.50 cold/warm, my paired comparisons were:

Sam's Cola $0.50 cold

Sam's Cola $0.25 cold

Coca Cola $0.50 cold

Coca Cola $0.25 cold

Sam's Cola $0.50 cold

Coca Cola $0.25 cold

Sam's Cola $0.50 cold

Coca Cola $0.50 cold

Coca Cola $0.50 warm

Sam's Cola $0.25 cold

Coca Cola $0.50 warm

Sam's Cola $0.50 cold

Sam's Cola $0.25 cold

Sam's Cola $0.50 warm

Coca Cola $0.25 warm

Sam's Cola $0.25 cold

Sam's Cola $0.25 warm

Coca Cola $0.50 warm

Sam's Cola $0.25 warm

Coca Cola $0.25 warm

Sam's Cola $0.25 warm

Sam's Cola $0.50 cold

Sam's Cola $0.50 warm

Sam's Cola $0.25 warm

Coca Cola $0.25 cold

Coca Cola $0.50 warm

Sam's Cola $0.25 cold

Coca Cola $0.50 cold

Sam's Cola $0.50 warm

Sam's Cola $0.50 warm

Coca Cola $0.25 cold

Coca Cola $0.25 warm

Sam's Cola $0.25 cold

Coca Cola $0.25 cold

Sam's Cola $0.50 warm

Coca Cola $0.50 warm

Coca Cola $0.50 warm

Coca Cola $0.25 warm

Coca Cola $0.50 cold

Coca Cola $0.50 warm

Coca Cola $0.25 warm

Coca Cola $0.50 cold

Coca Cola $0.25 cold

Sam's Cola $0.50 warm

Coca Cola $0.25 cold

Sam's Cola $0.25 warm

Coca Cola $0.50 cold

Sam's Cola $0.50 warm

Coca Cola $0.50 cold

Sam's Cola $0.25 warm

Sam's Cola $0.50 cold

Coca Cola $0.25 warm

Coca Cola $0.25 warm

Sam's Cola $0.50 cold

Sam's Cola $0.25 cold

Sam's Cola $0.25 warm

And for Cola $2.00/$5.00 cold/warm, my paired comparisons are:

Sam's Cola $5.00 cold

Sam's Cola $2.00 cold

Coca Cola $5.00 cold

Coca Cola $2.00 cold

Sam's Cola $5.00 cold

Coca Cola $2.00 cold

Sam's Cola $5.00 cold

Coca Cola $5.00 cold

Coca Cola $5.00 warm

Sam's Cola $2.00 cold

Coca Cola $5.00 warm

Sam's Cola $5.00 cold

Sam's Cola $2.00 cold

Sam's Cola $5.00 warm

Coca Cola $2.00 warm

Sam's Cola $2.00 cold

Sam's Cola $2.00 warm

Coca Cola $5.00 warm

Sam's Cola $2.00 warm

Coca Cola $2.00 warm

Sam's Cola $2.00 warm

Sam's Cola $5.00 cold

Sam's Cola $5.00 warm

Sam's Cola $2.00 warm

Coca Cola $2.00 cold

Coca Cola $5.00 warm

Sam's Cola $2.00 cold

Coca Cola $5.00 cold

Sam's Cola $5.00 warm

Sam's Cola $2.00 warm

Coca Cola $2.00 cold

Coca Cola $2.00 warm

Sam's Cola $2.00 cold

Coca Cola $2.00 cold

Sam's Cola $5.00 warm

Coca Cola $5.00 warm

Coca Cola $5.00 warm

Coca Cola $2.00 warm

Coca Cola $5.00 cold

Coca Cola $5.00 warm

Coca Cola $2.00 warm

Coca Cola $5.00 cold

Coca Cola $2.00 cold

Sam's Cola $5.00 warm

Coca

Sam's

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Cola $2.00 cold Cola $2.00 warm

Coca Cola $5.00 cold

Sam's Cola $5.00 warm

Coca Cola $5.00 cold

Sam's Cola $2.00 warm

Sam's Cola $5.00 cold

Coca Cola $2.00 warm

Coca Cola $2.00 warm

Sam's Cola $5.00 cold

Sam's Cola $2.00 cold

Sam's Cola $2.00 warm