MKT403 MODULE 1-5 SLP

Module 2 - Matrix

PLAN THE RESEARCH

Coca Cola

Coca Cola

Coca Cola

Coca Cola

Sam's Cola

Sam's Cola

Sam's Cola

Sam's Cola

$0.25 $0.25 $0.50 $0.50 $0.25 $0.25 $0.50 $0.50

cold warm cold warm cold warm cold warm

Coca Cola $0.25 X 1 X 2 X 3 X 4

Coca Cola $0.25 warm X X 5 X 6 X 7 X

Coca Cola $0.50 cold 8 X X 9 X 10 X 11

Coca Cola $0.50 warm X 12 X X 13 X 14 X

Sam's Cola $0.25 cold 15 X 16 X X 17 X 18

Sam's Cola $0.25 warm X 19 X 20 X X 21 X

Sam's Cola $0.50 cold 22 X 23 X 24 X X 25

Sam's Cola $0.50 warm X 26 X 27 X 28 X X

And

Coca Cola

Coca Cola

Coca Cola

Coca Cola

Sam's Cola

Sam's Cola

Sam's Cola

Sam's Cola

$2.00 $2.00 $4.00 $4.00 $2.00 $2.00 $4.00 $4.00

cold warm cold warm cold warm cold warm

Coca Cola $2.00 cold X 1 X 2 X 3 X 4

Coca Cola $2.00 warm X X 5 X 6 X 7 X

Coca Cola $4.00 cold 8 X X 9 X 10 X 11

Coca Cola $4.00 warm X 12 X X 13 X 14 X

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Sam's Cola

$2.00 cold 15 X 16 X X 17 X 18

Sam's Cola $2.00 warm X 19 X 20 X X 21 X

Sam's Cola $4.00 cold 22 X 23 X 24 X X 25

Sam's Cola $4.00 warm X 26 X 27 X 28 X X