MKT403 MODULE 1-5 SLP

Module 1 - Optional Resources

DETERMINE THE RESEARCH PURPOSE

Marketing Research

Mattis, Michael (2008, September 9). Video: How to do Market Research with Google and Yahoo. Bnet Intercom. CBS Interactive Inc. Available March 7, 2013 at http://blogs.bnet.com/intercom/?p=1850

Location Analysis

Jones, LaMont (2008, November 10). A test for upscale retail: Nordstrom and Saks vie for local luxury dollars in weak economy. Pittsburgh Post-Gazette. PG Publishing Co., Inc. Available March 7, 2013 at http://www.post-gazette.com/stories/sectionfront/life/a-test-for-upscale-retail- nordstrom-and-saks-vie-for-local-luxury-dollars-in-weak-economy-620645/ Will Pittsburgh's new Nordstrom store affect Saks? The arrival of a perk-filled Nordstrom store in Pittsburgh has some industry watchers wondering whether the city's Saks Fifth Avenue store will be affected by the upscale competition. Saks will benefit from the loyalty of its core customer base, which has shopped at the store for more than 60 years, store manager Karen Peter said.

Muller, Christopher C & Crist, Inman (1994, June 1) The Geodemographics of Restaurant Development. Cornell Hotel & Restaurant Administration Quarterly. Ithaca: 35, (3) 88-96. Available March 7, 2013 via EBSCO

Ryan, Bill & Chrisler, Michael (2003) Restaurant Market Analysis. University of Wisconsin-Extension Center for Community Economic Development and the Small Business Development Center.

Available on August 18, 2011 at http://www.uwex.edu/ces/cced/economies/tourism/ Restaurant%20Market%20Analysis.pdf

Benoit, D. and Clarke, G.P. 1997. Assessing GIS for retail location analysis, Journal of Retailing and Consumer Services, 4(4), 239-258. Available March 7, 2013 via EBSCO

Estimates of Monthly Retail and Food Services Sales by Kind of Business: 2012. US Census Bureau. US Department of Commerce.

Available on March 7, 2013 at

http://www.census.gov/mrts/www/mrts.html

Factors Used to Compare Products and Levels for those Factors

Soft Drinks

McKay, Betsy (2008, December 15). Coke Set to Unveil Natural Diet Drink Wall Street Journal (Eastern edition). New York, N.Y. B1. Available March 7, 2013 via ProQuest

Automobiles

Jeff Sabatini, Jeff (2008, November 8). Cars -- The Driver's Seat / Honda Fit: A Candidate for Best Car on Road; Honda Fit's $15,220 base price and stellar mileage make for an econobox to remember. Wall Street Journal (Eastern edition). New York, N.Y. W.12. Available March 7, 2013 via ProQuest

Jeff Sabatini, Jeff (2008, October 24, 2008). Cars -- The Driver's Seat: With Sports Car, Nissan Demands Respect; GT-R's Exhilarating Acceleration, Satisfying Sound and Good Looks Challenge the Porsche Crowd. Wall Street Journal (Eastern edition). New York, N.Y. W.6. Available March 7, 2013 via ProQuest

SmartPhones

Justin Scheck, Justin & Kane, Yukari Iwatani Kane (2008, January 30). Dell Develops Cellphones To Navigate PC Weakness. Wall Street Journal (Eastern edition). New York, N.Y. B1. Available March 7, 2013 via ProQuest

Sharma, Amol (2009, January 29). AT&T, Verizon Make Different Calls --- As Consumers Drop Landlines, AT&T Relies on iPhone for Growth While Verizon Pushes FiOS TV Service. Wall Street Journal (Eastern edition). New York, N.Y.: Jan 29, 2009. p. B.1.

Available March 7, 2013 via ProQuest

Boehret., Katherine (2009, January 28) The Mossberg Solution: A BlackBerry That's Easy On Your Thumbs. Wall Street Journal (Eastern edition). New York, N.Y. D1. Available March 7, 2013 via ProQuest

Wildstrom, Stephen (2008, December 22). Cell Phone Carriers Lose Their Grip. Business Week. New York. 78. Available March 7, 2013 via ProQuest

Factors used in evaluating cell phones:

Wildstrom, Stephen H. (2008, December 1). The BlackBerry Storm Challenges the iPhone: Is BlackBerry's new handheld better than Apple's iconic device? That depends on whether you are mostly into messaging or browsing. Business Week.

108.

Available March 7, 2013 via ProQuest

Author Unknown (2008, November 22). Business: The battle for the smart- phone's soul; Mobile phones. The Economist. London: 389(8607). Available March 7, 2013 via ProQuest

Semuels, Alana (2008, November 21). Storm aims to calm hysteria over iPhone; Research in Motion unveils its newest BlackBerry in a bid to wrest the smartphone market from Apple. Los Angeles Times. Los Angeles, Calif. C.1.

Available March 7, 2013 via ProQuest

Mossberg, Walter S (2008, November 20). BlackBerry's Storm Presses Into the Touch-Phone Fray. Wall Street Journal (Eastern edition). New York, N.Y. D.1. Available March 7, 2013 via ProQuest

Boehret, Katherine (2008, November 5). The Mossberg Solution: BlackBerry Bold Is Big, Bulky And Beautiful. Katherine Boehret. Wall Street Journal (Eastern edition). New York, N.Y. D.1. Available March 7, 2013 via ProQuest

Silver, Sara (2008, October 31). Motorola Dials Back Phone Unit Spinoff Plan Sara Silver. Wall Street Journal (Eastern edition). New York, N.Y.: Oct 31, 2008. p. B.1. Available March 7, 2013 via ProQuest

Chang, Rita (2008, October 27). Proof That Handset Brands Help Sell Wireless Plans: Google Study Finds Many Shoppers Seek a Particular Manufacturer, Not Just a Reliable Network. Advertising Age. Available on August 18, 2011.

Computers

Tsai, Tin-I & Johnson, Ian (2009, May 1). As Giants Step in, Asustek Defends a Tiny PC. Wall Street Journal (Eastern Edition). New York, NY. B1. Available March 7, 2013 via ProQuest

Hamm, Steve (2008, January 26). Why the PC Market is Suddenly So Weak. Business Week. New York. 82.

Available March 7, 2013 via ProQuest

Kharif, Olga (2008, December 8). Notebook Computers: Small, Cheap – and Frghteningly Popular. Business Week. New York. 64.

Available March 7, 2013 via ProQuest

Mossberg, Walter S. (2008, November 6). Netbooks Come Into Their Own. Wall Street Journal (Eastern edition). New York, N.Y. D.1. Available March 7, 2013 via ProQuest

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Supermarkets/Grocery Stores

Byron, Ellen (2008, November 6). At the Supermarket Checkout, Frugality Trumps Brand Loyalty. Wall Street Journal (Eastern edition). New York, N.Y. D.1. Available March 7, 2013 via ProQuest