For Nike Corporation, customer centricity is a key factor in its management and in its endeavors. I would rate the firm highly in terms of being customer centric and this is because of the level of focus given to customer and the efforts put to ensure that he customers are satisfied. The following shows the strategies the firm utilizes to ensure that they are satisfied;
· The firm, through its employees, seeks to give customers attention by ensuring that they are properly trained. Nike Corporation rains its employees to ensure that they have good skills of dealing with the customers and to ensure that they serve them well in order to retain them (Fader, 2012).
· Nike Corporation also treats its employees with dignity and with respect in all ways and expects them to show the same to its customers
· Nike Corporation remunerates its employees effectively and in a timely manner. These efforts are to ensure that they are satisfied and thus offer the best services to customers
· By providing the employees with career development programs, the firm seeks to motivate its employees and assist them to advance in their careers; something that adds to their motivation and thus, providing good customer service.
· Generally, Nike Corporation invests a lot in the research concerning its employees. This is in a bid to determine the newer ways of satisfying its employees in return for getting the best services for its customers. The company has realized that to get a high output, it should start by motivating the workforce; therefore, they can feel motivated to work willingly and hard enough to achieve the company’s targets, goal and objectives.
Therefore, I would say that Nike Company has high customer centricity. This is because it constantly seeks to retain its customers through ensuring that they are provided with the best services. All the efforts put by the firm to ensure that the employees are satisfied aim at having customers who are satisfied and who will always say that the services of the company are good irrespective of who the customers are served by. This avoids situations whereby a customer can say that a certain company employee serves them better than another one (Fader, 2012).
Recommendations
· The company can state that the employee that helps most customers will get a bonus as this will motivate them to help customers
· Attaching benefits and more rewards to the provision of good services to customers
· Empowering employees through training in such a way that they can come up with new ways of providing better customer service to customers, for example, through introducing a program that assists clients in shopping while in stores
References
Fader, P. (2012). Customer centricity: Focus on the right customers for strategic advantage, second edition. Philadelphia, Pa: Wharton Digital Press.
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