innovation

Name:____________________ Email: _____________________

MSE 507 Final Exam; Fall 2014

Due Date: Wednesday, December 17, 2014 by 11.59p.m.

General Instructions for exam:

1. You can answer the question in bullet points. Just make sure to EXPLAIN each bullet point so I can understand what you are trying to convey to me. Pls Underline or Highlight the main points you would like to emphasize.

2. Please email me the exam by the deadline mentioned above and in the subject line of your email put MSE 507 Final Exam.

3. Please save your file in the format: LastName_MSE507Final.docx. PLEASE ADHERE TO THIS STRICTLY.

4. Please enter your name and email address in the header of this document.

5. Please do additional research online to answer these questions and include all of the references you have used. State the references clearly for each question, after each question, so I know where each reference has been used.

6. DO NOT SIMPLY COPY AND PASTE TEXT. Points will be deducted for that. You are expected to read the articles on line and after understanding them, use them as a reference to help you answer the question more clearly.

Q1. Marketing and Sales is an area that is not generally considered for continuous improvement. Do you think lean principles can be applied to marketing and sales? State yes or no and explain your logic. If yes, provide an example of a company’s marketing process and explain how lean would be implemented

[10 points]

Q2. Which principles of lean that we have discussed during the semester can be applied to the construction industry? Explain how each principle you select can be applied [6 points]

Q3. Explain 4 major differences of implementing lean in manufacturing versus in the service industry [4 points]