Advance Writing
Table of Contents Executive Summary 2 I. Background 3 II. Description of Need 3 III. Proposed Solution and Expected Improvements 5 IV. Alternatives Considered 7 Alternatives 8 V. Technical Description of Proposed Solution 10 Architectural Diagram: 12 Context Diagram: 13 Costs: 14 VI. Project Management 15 VII. Risk Management 19 Risk Matrix: 20 VIII. Security 31 IX. Performance Measures 36 X. Conclusion 37 References 37
Executive Summary
I. Background
For twenties years Trusty Carpets has maintained moderate success while using traditional marketing methods, such as printed advertisement in local newspapers, and carpet samples used for customers physically visiting the location. The company’s front and back business operations are entirely paper-based, this includes all customer services and business administration duties. This technique has contributed towards Trusty Carpets’ limited space issues, which has made outsourcing specific business responsibilities a necessity. In fact, the space limitation has made it impossible for the company to stock inventory at its physical site. This inconvenience is why staff is required to use paper catalogs to aid in-store customers with product selections. Once the selections have been made, the manufacturer must be contacted, by phone, for current product cost, availability and product delivery schedule. This information is then pass to a third-party outsourced carpet installation company that is responsible for all of Trusty Carpets’ product installation needs. Also, the company currently contracts its financial responsibilities to an off-site part-time independent accountant who maintains company finances, pay bills, sends/invoices, collect customer payments and complete the company’s payroll which are also paper-based.
Recently an opportunity presented itself; Trusty Carpets has now been given the prospect of increasing its current customer base. Not only has one of the company’s competitors, Metro Carpet, decided to retire and sell the business, the new strip mall has attracted a slew of new prospective customers. This will be the perfect time for Trusty Carpets to use current technology trends to achieve its ultimate goal of improving traditional marketing procedures to increase the company’s customer base. This technology should include the use of the Internet as well as provide the company’s sales team with the ability to access and obtain customers’ orders using mobile devices. This new technology should aid in minimizing security risk associated with the use of a paper-based operation while increasing the company’s profit margins. The proposed technology solution should also support Trusty Carpets’ future expansion goal of procuring Metro Carpet.
II. Description of Need
The success of a business relies solely on the company’s marketing strategy. An effective marketing plan can influence healthy competition among businesses contending for the same consumers’ sales. Marketing can also build a company’s brand name recognition or product recall which contributes to an increase in customer base. As a company’s reputation grows, so does the possibility for business expansion and increase in profit margins. Unfortunately, companies using traditional marketing methods spend as much as half of its yearly profits on advertisement. As for a company similar to Trusty Carpets that have been in business a little longer; the expected cost of its marketing budget is about thirty percent of annual profits. The utilization of technology will give Trusty Carpets an opportunity to compete with its larger antagonists on an even playing field without becoming financially drained.
With the use of an effective marketing strategy even small businesses and new establishments have the opportunity to succeed and possibly advance in its industry. The implementation of technology enable a company to use a variety of marketing strategies to enhance sales. A diverse marketing approach involves the development and use of a company website, the use of digital online advertising, email marketing, search engine advertising, phone apps and social media advertising.
Website Marketing. A business can benefit immensely from the use of a company website as a marketing tool (JSM 2014). By creating a colorful and practical site, a business can gain trustworthiness in the eyes of its prospective customers. The site will contribute towards creating an image for the business. Any company that uses a website has an advantage that companies without sites will not have, the ability to promote its products and services to customers near and far (JSM 2014). Utilizing a website also gives a company the option of selling its goods and services online, which will attract customers who prefer the convenience of online shopping to elude traveling time and expense as well as evading crowded stores.
Digital Online advertising. Businesses, especially small businesses with limited marketing budgets, can use YouTube for online digital video advertising for a third of its usual annual costs. With the decline of television advertisement, digital advertising reach a staggering “195 million people in the US” each month (Channick, 2014). Using online digital advertising as a marketing tool would enable businesses, including small companies, to reach more people especially because these ads can also be viewed on mobile devices.
Email Marketing. Email marketing is an effective and low cost advertising tool that is used to reach large diverse groups of people. This option is a great marketing technique used by both large and small companies to get the word out about their products and services. Research by McKinsey and Company discovered that “email marketing is 40 times more successful than Facebook and Twitter combined” (Angeles, 2014). A company can increase its email list by designing an email sign-up box on its social media site, company website, paid advertising for sign-ups to the company email list on other sites as well as collect emails when customers physically visit the store or other locations. Companies could also collect emails by providing free offers or discounts in exchange for customers email addresses.
Social Media.Using this marketing technique will contribute towards company growth due to the exposure and visibility of business products and services on social media sites. Studies indicates that “Americans spend one out of seven minutes on social media” (Schiff, 2014). In fact it has been proven that “Twitter and Facebook are social media sites that could offer companies tremendous incentives at an inexpensive rate (Tremin, D., 2013). Using social media as a source of marketing will enable companies to interact with the use of content sharing and commenting to build a rapport with current and future customers. In fact, the use of this type of publication will broaden the company’s target customer based, reaching clients outside of a business’ usual demographics.
Retention Monitoring. Social media advertisement offers the opportunity of customer retention monitoring that allow a company the means to interact with current customers; getting feedback on the company products and services. The information retrieved from customer feedback will enable the company to make needed improvements; avoiding similar mishaps in the future. This technology will permit the sales force to focus solely on potential customers that are interested in the company’s products and services rather than obtaining new business going door-to-door. Another positive attribute of using this service is a mobile sales team will be able to access this information from a smartphone or table. Information obtained from the customer feedback option will be used to update a company’s future database system. Companies could also use social media sites to direct consumers to the company’s website.
Again, by concentrating on revamping Trusty Carpets’ marketing techniques the company will be achieving many of its objectives including profit margin improvements, increased customer base and the option of scalability for future business expansion. By upgrading its current manual operating system to a more advanced technology system that aligns with Trusty Carpets’ business needs; the company will be in a position to develop efficient sales methods. It will also allow the company to compete with large, mid and small businesses in the same industry at minimal cost.
III. Proposed Solution and Expected Improvements
As previously indicated today’s small companies can utilize effective marketing strategies similar to that of larger companies but at substantially lower cost. The application of technology will allow Trusty Carpets to meet its goals of increased sales and future expansion by implementing diverse marketing methods at minimal cost. After extensive research and careful consideration it was determined that the most effective and efficient proposed solutions that would align with Trusty Carpet’s business strategy would be an ERP, (enterprise resource planning), with CRM, (customer relationship management), integration. NetSuite’s ERP software with Microsoft Dynamics’ CRM integration is cloud-based technology that offers front-to-back office alignment. This alignment will enable Trusty Carpets’ outsource partners, manufacturer and accountant, to access relevant information that will contribute towards operational efficiency among the company and its entities.
This proposed solution offers accessibility with the use of the Internet that will be provided by Verizon an Internet Service Provider. Verizon’s business package includes the use of a wireless router provides a firewall protection which will prevents attacks to the company network and provide protection against routing-based attacks. The use of the Internet will enable Trusty Carpet’s sales team remote access to business data from multiple devices.
Currently a technology deprived company the decision to use cloud-based technologies will require minimal hardware purchases making this technology investment a necessity. A selected vendor will provide the ERP/CRM software needed at a monthly discounted rate which allows IT responsibilities to be shared. This selected vendor will host and maintain the cloud-based NetSuite ERP with Microsoft Dynamics CRM integration system, as well as provide periodical updates and changes, during the extent of the contract. The selected vendor service includes Intrusion Detection Systems (IDS), which will be implemented and used to observe and document activities in hopes of identifying impending invasions, malicious actions and strategy violations.
Benefits of the ERP/CRM System
This solution offers additional benefits such as:
· Offer flexible online ERP and CRM training for employees at no additional costs
· CRM software provides a campaign management option that allows creation and management of personalized campaigns across the internet, email and direct mail marketing.
· CRM software generates and manage sales-ready leads, even from social media sites, to better serve the sales team
· CRM cloud-based application can track social media sites, including Twitter, Facebook, and YouTube, connecting with customers on their own terms.
· Offers BPO (Business Partnership Outsourcing) program that allows unified SaaS ERP solution.
· CRM is user-friendly software that is easy to navigate.
· The ERP/CRM solution eliminates current paper-based operation which improves business security.
· Both ERP and CRM are inexpensive cloud-based software with no upfront cost involved
· Both ERP and CRM can be installed in less than 6 months
· CRM is available as an app that offers real-time access to customer accountants from smartphones and tablets.
· CRM CRW applications enables Trusty Carpet’s sales force to complete customer orders remotely with the use of mobile devices
· CRM offers improvedsales workforce productivity with anytime and anywhere access
· CRM technology will be used to create, collect and analyze customer data to improve areas of service and marketing
· ERP software will be used to improve speed and data sharing between Trusty Carpet and its business partners due to cloud-based storing of company information
· Eliminate multiple customer information entries, reducing cost and increasing productivity
· CRM will provide Trusty Carpet with end-to-end capabilities from POS (point of sale)
· The proposed CRM solution will allow Trusty Carpet’s customer the option of contacting the sales team by email, with the use of social media, using Trusty Carpet’s business site, as well as by phone.
· The sales staff will have the ability to monitor and track customer purchases from the manufacturer to the carpet installers.
· The proposed solution support business alignment which will allow Trusty Carpet, manufacturer and its offsite accountant to view customers’ financial accounts verifying sales transactions
· Eliminates overhead associated with in-house database systems
· Reduce paper-based operations by 80%
· Cloud-based technology guarantee limited down-time
· Cloud-based technology has disaster recovery option which utilize a virtual database system for Trusty Carpet’s offsite data backup
· The ability to diagnose problems immediately and repair the issue before the problem could be noticed
· Generate reports daily that show product cost, status and availability
· Generate reports on the company’s yearly order status to evaluate if improvements in the business operation are needed.
· Manage quotes, sales and/or purchase orders
· Scalability that will allow the company to obtain it long-term goal of purchasing another physical location
IV. Alternatives Considered
In addition to the cloud-based ERP with CRM integration software solution, Trusty Carpets has also considered three other alternatives to solving its issues regarding obsolete marketing techniques and business practices. The four alternatives are:
1. Maintain the status quo by using the same marketing and business techniques that the company has been utilizing for twenty years. This includes paper-based filing methods; traditional newspaper and in-store display advertisement; as well as continue the challenged communications between the company and its multi-sourcing vendors (etc. the accountant, the carpet installers and the manufacturer). Remaining in the status quo may also impede Trusty Carpets’ future expansion plans. The advantage of remaining in the status quo is that no additional money will be required to operate the business.
2. Acquire on-premises CRM technology solution to improve front- office business operations which will increase current customer base only. Although the implementation of this technology will reduce the company’s paper-usage, there will be issues regarding operational efficiencies pertaining to Trusty Carpets’ and its outsourced partners. Although this in-house software will improve customer relations between sales staff and clients, all technology components are the responsibility of the company which includes: servers, infrastructure, system design, etc. The software does support Trusty Carpets expansion plan because it offers scalability.
3. Acquire Megaventory in-house web-based inventory system that will manage Trusty Carpets’ inventory and customer information. This system supports remote access as well as provides up-to-date inventory status of product availability and costs. Unfortunately, staff will still be required to assist with the completion of customer orders along with the responsibility of contacting suppliers for final confirmation by email or fax.
4. Acquire cloud-based Enterprise Resource Planning (ERP) with CRM integration to provide front-to-back-office integration for Trusty Carpets and all its business outsourcing partners. Both technologies provide automated processes that will be used for managing the interaction between the business and its customers focusing on the initiation, maintenance, and retention of customer relationships. This technology solution requires minimal to no up-front cost, which is in Trusty Carpets’ price range. The use of this technology will support the company’s future expansion project as well as offer many marketing methods that will increase customer base and company profit margins. With this technology Trusty Carpets can offer current and future customers the option of making product transaction from a website designed specifically for Trusty Carpets. Both cloud-based software solutions offer security software, firewall,and online back-up servers for data recovery. The ERP/CRM solution supports Trusty Carpets future vision of a mobile sales force. This is the proposed system that will be used by Trusty Carpets.
Each alternative was weighed in regards to:
a. If the technology meets Trusty Carpets’ initial needs as well as satisfy the long-term goal
b. The time it would take to implement and maintain the technology
c. The estimated costs to implement and maintain the technology
Alternatives
|
ALTERNATIVE |
BENEFITS |
TIME TO IMPLEMENT |
EST. COST |
|
Status Quo |
Currently the status quo does not meet Trusty Carpets’ needs. No benefits are gained from using this alternative |
Implemented |
$70,000 per year for continuous use of paper-based business process and traditional marketing techniques. This amount includes loss of recurring business due to delayed deliveries, inventory issues and/or billing issues that may occur because of the company’s current filing system./1 |
|
Acquire CRM on-premised technology |
· Allows the employees complete control over company data, which includes updates to company information · Generates and manage sales-ready leads, even from social media sites, to better serve the sales team · Improve customer and business relations · Will provide Trusty Carpet with end-to-end capabilities from POS (point of sale) · Higher security for sensitive data · Complete control of the company’s database · May be more cost effective depending on the size of the business · Less connectivity issues as well as lower data inaccessibility issues |
12 months or more for the vendor or Trusty Carpets’ in-house IT staff to set up the CRM system |
$120,000 to acquire and implement both hardware and software that will be used for this project. This costs includes upfront fees associated with the purchase of licenses for the server, for 5 users, for the devices; employing an in-house IT team, vendor fees, training, and maintenance./2 |
|
Acquire an in-house web-based inventory system that will manage inventory and customer information |
· Real-Time B2B interaction · Partial Shipping & Receiving · Full Data Import/Export · Secure Store and Data Access · Full API support · Affordable · Creates Invoices of Materials and Work orders · User-friendly · Provides Inventory stock alert levels · Tracks supplier availability |
This installation could take 3-6 months to implement because it is web-based. |
$4000 to acquire and implement both hardware, software and monthly 5 users and 5 inventory locations subscription cost; This costs includes vendor fees, training and maintenance./3 |
|
Acquire cloud-based Enterprise Resource Planning (ERP) with CRM integration to provide front-to-back-office accessibility
|
All benefits listed in section III above would be realized for Trusty Carpets |
3-6 months for the vendor to implement this cloud-based technology. |
$3000 initial setup and implementation fee plus $2400 per month for 15 users per year. This costs includes vendor fees, training, and maintenance./4 |
TABLE 1
Comparison of Alternatives
Source of costs:
1. The costs indicated above reflects Trusty Carpet’s traditional business methods that includes the use of paper-based operations; outsourcing financial responsibilities to an accountant; and outsourcing carpet installations to a third-party company. The company currently has two full-time sales employees on staff.
2. Costs exceeds the status quo due to the extensive up-front investment. There will also be an ongoing investment to both purchase and manage the system once it is up and running. The company will need to employee at least two full-time IT workers to constantly monitor and provide maintenance to the system when needed.
3. Costs of Megaventory is considerably lower than the status quo, on-premised CRM system and the cloud-based ERP with CRM integration solutions. This cloud-based solution that will the sales team remote access to product availability and cost but this system still requires Trusty Carpets’ staff to contact supplier for final confirmation by email or fax as well as assist customers with purchases.
4. Costs of the cloud-based ERP with CRM integration exceeds that of Megaventory solution, but the advantages associated with this proposed solution far exceeds all of the solutions considered. This cloud-based solution does not require hiring additional in-house staff and offers additional advantages such as reduce ownership cost; reduce cost for business operation; enhanced customer service; much faster implementation of the software; provides a real-time view of company data; and the use of social media monitoring. This solution also offers the use of CWR Mobile CRM application, an app only available to Microsoft Dynamics CRM users, the mobile sales staff will be able to access Trusty Carpets database from a smartphone or an Apple iPad tablet.
For these reasons, the proposed cloud-based ERP/CRM solution is chosen. The ERP/CRM software combination will meet all Trusty Carpets’ marketing and business operations needs while providing substantial benefits. This technology is inexpensive compared to the other solutions presented and it will take the less amount of time to implement. Trusty Carpets will use this proposed technology to improve current marketing procedures to increase its customer base and improve the company’s profit margins.
V. Technical Description of Proposed Solution
Trusty Carpets’ ERP/CRM SaaS technology solution will be implemented by Sererra, a vendor that specializes in cloud computing technology. The vendor will install, configure and manage Trusty Carpets’ database virtually. How does the installation take place 'virtually'? Once the company’s customer data is transferred, it is then stored in cloud-based servers. The implementation of routers will give Trusty Carpets’ computers more versatility in gaining access to the internet and servicing customers. The company’s employees and third-party partners can retrieve and upload customer information, such as general billing information, customer transactions, and inquires, via the Internet by providing a user name and password. This will enable all business entities remote access to the business data with the use of any device with online capabilities. This cloud-based technology will allow access to Trusty Carpets’ ERP/CRM application at anytime and anywhere.
Although the Sererra will provide the hardware infrastructure, Trusty Carpets is responsible for acquiring the following equipment: 24- Port switch, printer/scanner/fax/copier, All-in-One desktop, 2 laptops and tablets that will be used by the company’s employees. Verizon, the Internet Service Provider (ISP) chosen by Trusty Carpets, will provide the wireless router as well as a high-speed DSL business bundle package that includes phone service. This wireless router offers firewall protection. Verizon phone service offers call holding, call forwarding, call waiting, 3-way calling, automatic callback, voice mail, multiple phone lines, etc. which will allow Trusty Carpets to provide excellent customer service to anyone calling the business. The ISP will also provide 9 IP addresses and webhosting services for Trusty Carpets’ staff. The wireless router will allow the company’s sales staff wireless access while on the premises. The ISP will provide anti-viral software with the business package that Trusty Carpets’ will acquire. Verizon Internet Service will provide Trusty Carpets internet access to connect with Sererra cloud technology through a front-end portal.
Trusty Carpets’ SaaS vendor will provide NetSuite ERP and Microsoft Dynamics CRM software products that will provide front and back office integration with the use of only one single database system. The ERP software offers real-time view needed for faster and better decisions and improves workforce productivity with anytime and anywhere access. NetSuite ERP also offers BPO Partnership program that will allow Trusty Carpets and its partners a unified cloud-based ERP solution which will permit shared client information.NetSuite ERP will be used to help Trusty Carpets manage it business and relationships while providing important benefits that will increase revenue and decrease costs.
The chosen CRM software, Microsoft Dynamics, offers the following: improves sales performance through forecasting and commission management; elevates productivity across the organization with an extended view of customers; offers marketing automation; integrated ecommerce capabilities; and the software is user-friendly. Micro Dynamics offers campaign management that will enable design and supervision of tailored campaigns across social media, email, and direct mail. Microsoft Dynamics CRM with MailChimp integration will allow Trusty Carpets to bulk emails, including newsletters and store offers, to be sent out to customers from within the CRM. This technology will also help Trusty Carpets build an email list from social media sites and customers visiting Trusty Carpets’ website. Sererra will be responsible for building and managing Trusty Carpets’ website and marketing campaign using the latest search engine strategies. Information obtained from customers on the website will automatically upload to the company’s virtual database.
Serrera will integrate ERP/CRM software packages with the use of NetSuite Open Air Connect. The NetSuite Open Air Connect will also integrate Microsoft Office Business software, which will be used for Trusty Carpets’ desktop application. Microsoft Office Business application will enable Trusty Carpets’ employees to communicate with the one another as well as customers and business partners via Outlook email accounts and instant messaging. This software is a full office package that also includes Word, Excel Spreadsheet, PowerPoint, Publisher, OneNote and Lync. This software could be used to create marketing materials, business reports and other business documents. All current customer data and data required to manage Trusty Carpets’ virtual system will be entered by Sererra and will be maintained throughout the life of the contract. Trusty Carpets’ staff will be responsible for inputting new customers and potential customers’ information of individuals that physically visit the store, after receiving proper training on how to use the new technology. The vendor selected will provide physical or virtual employee training at no additional costs.
Verizon iPad Air 2 Tablets with CWR Mobile CRM mobile app will be used by Trusty Carpets’ sales force while out in the field. This app is available to individuals using Microsoft Dynamics CRM. The CWR CRM application will give the sales staff real-time access to customer accounts from the tablets. The sales staff will also have the option of placing customer orders, and can send and receive information within minutes. CWR Mobile platform offers secure authenticated transmission and provides the highest encryption levels available. If a device is lost or stolen, Trusty Carpets can remotely delete all data from the device. This tablet offers Touch ID fingerprint sensor for additional data security.
The Verizon Jetpack offers Internet access outside of the office and will be used by the sales staff in the field. The jetpack offers connection up to 20 hours and doubles as a universal charger for external devices. This hardware offers additional security by enabling only selected devices to connect to it. The Apple iPad Air2 also provides McAfee anti-viral and Asurion Mobile protection. This protection enables Trusty Carpets’ sales staff to surf the web, check email and video chat without compromising data security. Sererra offer IDSs, Intrusion Detection Systems, which are implemented and used to observe and document activities to identify impending invasions, malicious actions and strategy violations.
For Trusty Carpets’ physical security, FrontPoint Security was chosen. The security monitoring system will provide the company with 24 hour monitoring; entry sensors and motion sensors to protect the business from break-ins; smoke and heat detectors that will alert the proper authorities if a fire occurs on the premises; and flood, temperature and carbon monoxide detectors. The plan offers cellular and Internet monitoring as well as follow-up notifications. The application of the proposed technology solutions will enable centralized management of all resources among the business and entities involved. Incorporating this technical solution will also offerscalability which will support any future expansion goals.
There should be some sort of introduction to the diagrams and cost table.
Architectural Diagram:
Context Diagram:
Costs:
VI. Project Management
Trusty Carpets will require a series of key personnel to implement critical tasks and fix any issues that may arise during the development of the proposed technology solution. The success of the project entails the personnel needed for this task correlate with the use of the spiral model, which is an agile approach similar to the waterfall system development life cycle (SDLC) (Kay, Russell, 2002 pg. 1). This approach will ensure the technology solution is completed as efficiently as possible while allowing modifications to completed stages when needed (Tutor, March 2012). The SDLC used will consist of the following areas: Preliminary Investigation and Project Planning Phase; Requirements Definition: System Design; Systems Development; Systems Installation; and Systems Evaluation and Monitoring. This list of 6 phases should match what follows (8 phases)The following personnel will be utilized for Trusty Carpet’s technology solution for the following SDLC phases:
1. Preliminary Investigation and Project Manager (Project Planning Phase): The systems analysts, used by Trusty Carpets,will conduct a preliminary investigation to identify company’s objectives and the scope of the problem. This information will be summarized in a document, the feasibility report, then presented to Jerry, executives of Sererra, and other stakeholdersto determine if incorporating new technology, remaining with the status quo, or making slight changes to current business operations will benefit the company. The feasibility report will consist of three components: economic feasibility which evaluates tangible cost and benefits associated with the proposed project; technical feasibility which will identify if the hardware and software needed is available for purchase or can be developed during a reasonable timeframe; and operational feasibility which focuses on stakeholders use, support and operation of the proposed system. Is it possible that this business case could serve as the feasibility document? Keep in mind what a small outfit Trusty Carpets is.
The information obtained from this study will allow the Project Manager, Trusty Carpets and all outsourced partners to review the objectives to identify and study the problemsbefore contributing towards the development of the proposed solutions. This information will originate from customers, employees, suppliers, and by observing Trusty Carpets’ competitors. Once collected,it will be used to determine if the company should maintain the status quo, make slight improvements to existing business operations, or invest in new technology. The chosen option will reduce or eliminate data errors and redundant output, eliminate or reduce current paper-based operations, improve current marketing techniques, allow integration between the company and its subsidiaries, will be user-friendly, improve data security as well as reduce costs. Once a proposed solution has been determined, a description of the cost & benefits of each solution and recommendations will be defined to clarify which solution offers realistic benefits and is financially feasible for the company. (all this will be in this final business case, right?)
The project manager will delegate responsibilities and ensure the entirety of the technology solution is completed in a timely manner and within budget. In addition,the project manager will ensure to adjust and rectify problems that could deter the Trusty Carpets organization from not completing its technology solution if issues or problems should arise during the project. The feasibility report will be read by influential stakeholders ofTrusty Carpets and used to decide if the next phase will be implemented.
2. Requirements Definition (Systems and Requirements Phase): During this phase an analysis or a study of existing business operations is conducted to get an understanding of how the new solution differed from the company’s current business practices. This phase will explainhow positions and taskswill change once the new technology is implemented. Trusty Carpet’s data will be gathered from written documents, company employees, outsourced business partners, observation of company employees, and operations at work. The data collected will be analyzed using diagrams to represent how the data will flow through the system.
This diagramwill include inputs, outputs, and file storage. Once the analysis is completed a report will be written. This report will explain how Trusty Carpet’s current business operations work, define all problems that exist, and give a description of requirements needed for the system and provide recommendations for what the company should do next. The project manager will set all schedules and the systems analyst will ensure that the required information system products are acquired for the technology solution, including warranty products, anti-virus programs, and other components. The systems analyst will communicate with the vendor Sererra for costs of all products that will be utilized for Trusty Carpet’s technology solution.
3. Sererra’s Network and Design Personnel (Systems Design Phase): A preliminary design will describe the functional capabilities of a proposed solution. It will review the system requirements and consider the major components of the system. Prototyping is usually implemented during this stage. During prototyping, part of the new solution will be developed in order to quickly test and evaluate how the solution will benefit Trusty Carpets’ employees. Information derived from the prototype will determine if the solution should be redesigned or fine-tuned. In addition, the CRM/ERM solution will be integrated in this phase so Sererra can solve any emerging issues that may arise in designing the capabilities of the proposed solution.
A detail design will be created to describe general capabilities that were presented in the preliminary design. This document will provide Trusty Carpets with the following: output and input requirements which will include layouts, volume of data, frequency of data, origination of input and reports destination; storage requirements which consists of content of data, size of the databases, types and frequency of updates and inquiries; processing requirements, system controls requirements to determine accuracy, authenticity, security and flexibility requests for the proposed system’s input, output, processing, and databases. Further specification of crash recovery and auditing requirements will also be considered; and backup procedures, which will include the length of time and rationale for retention. A final report will be developed and presented to stakeholders.
4. Sererra’s Software Developers (Systems Development Phase): During this phase the software and hardware will be acquired and the system will be tested. Trusty Carpet’s will consider a cloud-based technology solution, which means the software package will be provided by Sererra; an outsourced cloud computing host and IT contractor. The cloud provider and Serrerawill be responsible for purchasing all hardware needed at the store.The project and the selected vendor, Sererra, will integrate the overall design and diagrams of the technology solution. Sererra will develop layouts of how the technology solution will be set up in the Trusty Carpet store and where all the information systems components will be set up and installed.
Once the hardware and system are in place, the system will be tested in two stages, which are unit testing and system testing. Unit testing will allow individual sections of the system to be examined using sample data. This testing will individually examine the ERP and the CRM applications that will be used by Trusty Carpets. Next is the system testing which will require the software and hardware to be linked, along with the use of test data, to get a clear indication as to how the parts will work as a unit. Trusty Carpets’ actual data could also be used during this phase to test the new system. This testing will provide information as to how the new technology reacts to erroneous and massive amounts of data inputs. Diagrams will serve as representations of Sererra’s overall outlook on in what manner the technology solution will operate and perform for Trusty Carpets.
5. Sererra’s Information Systems Personnel (Implementation Phase): The success of the project will depend on the method used to implement the new system. Trusty Carpets, the PM, and Sererra will determine the manner in which to convert to the new system so that daily operations will have minor disruptions. The use of Phased Implementation will allow parts of the new system to be phased in separately, at different times, allowing end users to adapt to the system without becoming overwhelmed.
Sererra staff will provide Trusty Carpets’ employees training as one-on-one, online, or in-person teaching group. Using this approach will also be financially feasible for the company allowing daily operations to continue even if issues with the new system arise during development. Oncethe PM reviews and approves the diagrams and layouts, Sererra will implement the design and hardware infrastructure for Trusty Carpet’s technology solution. Sererrawill also be responsible for the installation of the followingcomponents: Software-as-a-Service (SaaS), NetSuite ERP, Microsoft Dynamics CRM, NetSuite Open Air Connect, and Microsoft office, based on the CRM/ERP technology solution that Trusty Carpets will implement.
6. Sererra’s Network Systems and Security Personnel (Testing Phase): After all Trusty Carpets information systems components are installed, Sererra will test the technology solution through real-life scenarios with Trusty Carpet’s personnel. The technology solution will be evaluated to determine if flaws or errors are present during the testing phase. All errors or issues hindering the successful implementation of the proposed solution will be eliminated or adjusted to ensure superior technology performance for Trusty Carpets.
7. Trusty Carpets Manager, Project Manager, and Sererra’s Information Systems Manager (Acceptance Phase):When all the technology solution’s errors and issues that will reduce performance of the technology solution are resolved; comments or suggestions will be provided fromSerrera’s information systems manager to the Trusty Carpets manager, and project manager. This will allow Trusty Carpets the opportunity to convey whether they are satisfied with the final product that’s been implemented for them. Based on the comments of Trusty Carpet’s personnel, Serrera will modify the technology solution so that it will best suit the needs of the Trusty Carpet organization.
8. Sererra’s Information Systems Personnel (Maintenance Phase): This phase is continuous and requires that Sererra conduct ongoing monitoring of Trusty Carpets new technology system. After Trusty Carpets has accepted the technology solution as its new information system, Sererra will sign a contractual agreement that indicates their responsibilities to the Trusty Carpets’ organization. Sererra will handle all issues and software updates through the life of the contract. The vendor will also be responsible for the following: anti-virus updates, tablets not functioning properly, data received and sent aren’t being updated; all will be fixed by Sierra.
As previously indicated the spiral model system development life cycle will provide the framework for Trusty Carpets’ proposed technology implementation. The full implementation of this project will take approximately 6 months. The SDLC phases that will be used for this project are shown in Table 1 below:
Keep in mind that this is a small store, with just Jerry and two employees (and some business partners and the accountant). What you have described would be much more appropriate for a larger organization with more complex requirements. Phasing in the CRM and ERP functionality is a good idea, but this project plan does not show that.
VII. Risk Management
The Proposed implementation of a CRM/ERP system involves lots of resources and requires proper planning. It will require integration of CRM/ERP system to a central platform in order to collect customer and business information from different departments. As a subset of project management, risk management is used to identify and analyze risks, and develop plans to reduce their impact. It is not only important to identify risks but to mitigate them as well. Trusty Carpets risk management plan is to identify potential risks, assess the impact of the risks, and to mitigate or manage them to reduce impact. Figure 1 below depicts the risk management process.
Table 1 below is a risk matrix, which characterizes some potential risks with implementation of the proposed solution. The matrix also presents the probability and impact of occurrence,mitigation and contingency plans:
Risk Matrix:
|
Area of Risk |
Description |
Probability of Occurrence |
Impact of Occurrence |
Strategy for Mitigation |
Contingency Plan |
|
1. Strategic |
ERP/CRM does not increase sales force efficiency and streamline processing |
Medium |
High |
Train sales force on the relevant solution areas. |
Write policy on proper use of the solution to include punitive actions. |
|
2. |
CRM/ERP project may failto align strategic objectives of organization |
Low |
High |
CRM/ERP initiative should have its own vision, mission and goals |
All employees should be informed with initiative and developing its goals, and objectives |
|
3. Business
The 3 things highlighted here are inconsistent – the risks should be stated as "xxxx happens" or "xxxx may happen" but these should not be mixed. Also, the "If" should be left off. |
The delivered system does not meet the business needs as intended. Risk of causing additional unplanned work once implemented.
|
Low |
High |
The contract will clearly define the requirements of the provided solution. The contract will also mention all the business needs the new system is capable of supporting. |
Re-analysis of business needs and requirements
|
|
4. |
Normal business operations may be affected by the implementation of CRM/ERP. Business may go out of operations due to non-availability of data. |
Medium |
High |
Possibility of business going out of operation should be evaluated and in case of risk of non availability of resources has very highly impact, measures should be taken |
Alternative /Mirror Database and Servers can be installed for short period of time, or critical data can be migrated to other machines, |
|
5. Feasibility |
If Business solution is too large or doesn’t provide the required benefits. The solution implementation is not practical within the defined scope, cost and goals. |
Medium |
High |
Proper attention in the planning phase will mitigate risk of low efficiency.
|
Top to bottom review of system with possible reengineering required
|
|
6. |
While the projects is in early stage it is very important to accurately assess the project needs and requirements, otherwise it will be high level of risk to implementation stages of project and project might result in failure or incompletion |
Medium |
High |
Feasibility studies should be checked, evaluated and conducted more than once |
There should be independent feasibility studies conducted for project. |
|
7. Risk of Creating a Monopoly |
If System is created with software provided by a single vendor solution may have limitations for expansion |
Medium |
Low |
Ensure software utilized is industry standard to ensure future viability |
Review system on scheduled basis to ensure limitations are minimal |
|
8. |
There might be a risk of each department? getting separate Data as result of CRM/ERP solution that may result in monopoly of that dept. |
Low |
Medium |
All the department should be given access to relevant data |
IT department?will ensure that every dept. gets access to data |
|
9. Capability to Manage Investment what if Jerry is not able to manage this investment project? |
If Owner is not confident in the ability of the project management team implementation will be impacted |
Low |
High |
Provide visibility for solution to owner. Provide some examples of how the solution can help the overall business.
|
Show each individual's credibility of those working on the project to build trust with Owner |
|
10. |
ERP/CRM solution may results in effecting decision making capabilities |
Low |
Medium |
There should be proper mechanism of using data for managing investment decision |
There will be investment management committee that will take responsibility of decision making |
|
11. Organization and Change Management |
If Trusty Carpets employees not fully utilizing system |
Medium |
High |
Include change management plan in planning phase. Provide adequate training for the implemented solution |
Policy letters to 2 employees? to prevent bypassing the new system |
|
12. |
If CRM/ERP solution requires an organization change its business process that may require lot of change management. That may have impacts on business |
Low |
Low |
There is need of proper change management process |
A change management team? will be developed to look after change management process |
|
13. Dependencies and Interoperability |
If The customer relationship management (CRM) system does not integrate into the Enterprise resource planning (ERP) system |
Low |
High |
Provide proper details of what combinations of programs are required for the solution. All cost related to the new solution will all be included in the cost analysis. |
Re-engineer the system to lower dependency on other programs
|
|
14. |
CRM/ERP solution may results in higher level of dependency on data/information and Some dept may not get access to relevant data |
High |
Medium |
All the department should be given access to data |
A role based methodology to access organization`s data is recommended |
|
15. Security |
If Users do not follow security protocols, unauthorized entities may gain access to sensitive information |
Low |
High |
Training on policies and procedures will be mandatory for system users |
Systems checks for unauthorized activity as well as a review of policies and procedures |
|
16. |
Data stored as result of CRM/ERP solution may be subjected to Security and Privacy regulations or unauthorized people may access this data |
High |
Very High |
Access to information should be restricted for unauthorized access |
Information assurance officer? will be responsible to look after information security needs of organization |
|
17. Surety (Asset Protection) |
If Systems are not properly protected and backed up the system could be down for an extended period |
Low |
High |
Hardware redundancies are included in the solution to mitigate damage. All methods of security are tested to ensure the solution is not vulnerable. |
A procedure for local systems and paper backups during system down time will be in place. |
|
18. |
CRM/ERP solution will results in increase in it related assets, that may requires extra protection |
Medium |
Medium |
Physical and logical security will be ensured |
IT audit will be performed to improve physical and logical security of It related assets |
|
19. Privacy |
If System does not meet privacy requirements organization could face penalties |
Low |
Medium |
Verify system meets all Privacy standards. Get support of the software vendors to ensure privacy is protected.
|
Immediate action to correct issues is required |
|
20. |
CRM/ERM solution may results in required information not available to concerned dept. Privileges of accessing data may also be affected |
Low |
Low |
Privacy of organization`s data should be protected |
Rule based access to private information with proper log monitoring system will be implemented |
|
21. Project Resources |
If Funding for project is not procured. |
Low |
Medium |
If funding is not obtained project is delayed until proper funding is available. |
Seek alternative financing. Revise solution to fit budget |
|
22. |
There is risk of unavailability of required resources for project implementation an d operation |
Low |
High |
List of project resource required will be made before starting the project |
Project management and executive team will ensure availability of Project resources |
|
|
Approval of the project implementation is pending Owners approval. |
Low |
High |
If the project is not approved, project manager will work with owner to ensure all requirements are fulfilled.
|
Revise solution to fit owners requirements
|
|
23. Schedule |
If Schedule not accurate leading to project over runs. Scheduled estimates and objectives not realistic resulting in failure to implement solution |
Low |
Medium |
Collaborate with owner, to touch on all aspects of activities that will take place over the life of the project. Provide a detailed scheduled for each stage of the project. |
Reduce cost overruns as much as possible
|
|
24. |
ERM/CRM solutions implementation process may easily go out of schedule |
Very High |
Very High |
All departments? will taken on board about implementation schedule of project |
Project management and executive committee? will work close to develop accurate and reliable schedule |
|
25. Initial Cost |
If Initial funding cost are not accurate equipment purchase may not be timely causing delays and additional cost |
Low |
Medium |
Complete planning of system will mitigate the potential for errors |
Re-validate total systems development cost to include additional cost |
|
26. |
Initial costs of project may go out of control easily |
Medium |
Medium |
Initial costs carefully monitored |
Project management team will carefully monitor initial cots estimation on weekly basis |
|
27. Life Cycle Cost |
If Life Cycle costs are not valid the system may not be completed without additional funding |
Low |
High |
Thorough planning of system will reduce potential for cost errors |
Present additional costs to owner for approval |
|
28. |
ERP/CRM solutions may easily go out of estimated costs due to length of schedule and changing markets |
Medium |
High |
All the costs will be monitored throughout the project |
All life cycle costs will be estimated with the help of management accountancy techniques to ensure accuracy, and monitored by project manager and auditors |
|
29. Technical Obsolescence |
If Outdated technical resources are used the system may not function as planned |
Low |
Medium |
Ensure hardware purchased is not obsolete. |
Do not purchase out dated resources |
|
30. |
CRM/ERP requires, resource and training of employees. Technology may become obsolete quickly |
Low |
Medium |
Employees will be trained and technology requirements will be evaluated Use of cloud solution helps protect Trusty Carpets from this risk |
HR department?will conduct CRM/EPR training and IT dept.? will identify critical technical assets that may be subjected to obsolesces |
|
31. Technology Environment |
If The associated hardware, software and network fails and causes the solution to be delayed and cost more |
Low |
High |
Ensure all components are compatible with the proposed solution
|
Have a list of backup components which could be used if any fails
|
|
32. |
Technical environment may not be supported by previous infrastructure and employees,? |
Low |
Low |
Technical requirements will be identified and meet for project |
IT dept. will evaluate organization`s readiness for CRM/ERP project implementation |
|
33. Reliability of Systems |
If the systems response time is too slow user may resort to local systems that bypass solution making data unreliable |
Low |
High |
Systems architecture must be able to handle required load |
Policies for required use of system and training |
|
34. |
IT based system may have its own problems and their reliability can not be guaranteed |
Medium |
High |
Reliability of systems will be ensured |
IT dept. will develop Business Continuity and Disaster Recovery Plan for ongoing business operations |
|
35. Data and Information |
If Data interface is complicated and additional training is required which increases costs |
Low |
Low |
Proper testing methods to ensure the interface is user friendly
|
Work with staff to understand preferences and try to integrate in the process. |
|
36. |
Data and information works as engine of CRM system, that may not be available or requires extra resources for storage |
Low |
Low |
All the Customer contact centers will be developing strategies to collect customer information |
All customer contact centers will be provided with all technical facilities to record customer information |
|
37. Overall Risk of Investment Failure |
If System planning is not thorough and the system does not meet the required goals. System may fail at a high cost |
Low |
High |
Ensure proper planning and adherence to the systems development life cycle |
A complete review of the system with possible reengineering will be required |
|
38. |
ERP/CRM implementation may not result in expected results due to many reasons, nearly half of ERP/CRM solutions in USA results in failure |
High |
High |
ERP/CRM project implementation best practices are implemented |
Investment appraisal techniques before project start, and risk management techniques, with best practices and evaluation and monitoring of project will ensure success of project |
The risks that would be the most threatening to the project are failure to procure funding for the project and runaway scope, and system does not meet the needs of the client. There are also risks associated with the management of the project. If the project management team is not experienced, and cannot properly manage the project it could cause the project to exceed the expected cost. The risk scale used in the above table presents ranges from Very High to Low degrees of risk. This indicates both the likelihood and impact the risk has on the project. In cases where risk levels are very high or high, these risks may severely impact the business and project implementation process. A proper risk mitigation plan must be implemented in order to lower those risks. All these risks should be discussed in project plans and relevant risk management strategies should also be identified with proper roles and responsibilities for corrective measures.
VIII. Security
As stated above the implementation of a new CRM system will present security issues. Small businesses that incorporate technology into its daily operations, to compete with larger corporations, are exposed to similar security fears but with the availability of limited resources to prevent or resolve the security attacks. There will be security issues associated with Trusty Carpets physical location and hardware used by the staff. Physical security threats include break-ins, internal threats associated with current employees, external threats from competitors or former employees, accidents and natural disasters. Trusty Carpets and its business partners will strive identify and mitigate security threats before they cause harm to the company. In the case of Trusty Carpets physical security, threats could consist of the following:
Poor security to the business premises: This entails the unauthorized access to the facility during unusual business hours (thieves, current and former employees and business partners). Without proper security measures in place Trusty Carpets’ on premise and mobile hardware, as well as it physical infrastructure, could be loss, stolen, or vandalized (accidently or intentionally).
Unforeseen occurrences: Natural Disasters, unforeseen occurrence, is another security risk that will be reviewed by Trusty Carpets and its subsidiaries. This includes earthquakes, hurricanes, floods, lightening, power outages and fire which can cause severe damage to the building and all equipment located in the business.
Trusty Carpets’ operational security threats could consist of the following:
The lack of established controls: The lack of policies and procedures will likely disrupt Trusty Carpets daily business performance. As previously stated, untrained staff invites security issues that will allow unauthorized access to the facility, business assets as well as internal and external threats. Unfortunately for Trusty Carpets, these inexperienced individuals are unaware of how dangers their actions can be. Without guidelines and proper training Trusty Carpets’ employees will be unprepared to safely operate the new technology, which will be counterproductive for the company.
Improper disposal of sensitive paper-based documents : Currently a paper-based operation, Trusty Carpets will have to incorporate a secure method to dispose of data-sensitive documents once the proposed solution is implemented. There are strict regulations and fines related to the mismanaging of sensitive materials. Also improper dispose of paper-based documents invites cyber criminals who will use the information obtained to exploit company vulnerabilities.
Unauthorized changes to customer accounts: This data integrity threat could occur accidently due to Trusty Carpets’ employee’s inexperience with the proposed solution. These individuals are untrained so they will be naïve to the security issues associated with data entry errors or programming errors, which could cause a system to crash.
Inappropriate access to critical information and systems: Inside attacks from Trusty Carpets’ employees and outsource partners will be considered. These attacks may involve disgruntled current or former employees or business partners whose intend is to cause harm or disruption to the company. Current employees are in the position to cause the most damage because of the knowledge that they possess. These individuals would have access to codes and security measures that former employees and business partners would not have. This includes staff leaving printed sensitive documents in public places. These staff members will also have the opportunity to plant viruses, Trojan horses, worms, as well as disclose privy company information to competitors.
Data sharing employees using mobile devices: Trusty Carpets using a mobile sales force will definitely have its benefits but there are several security disadvantages to consider: Wireless transmissions are not always encrypted so information sent in emails can be intercepted during transit. Malware may be present in downloadable mobile applications, which can cause havoc for a company. Mobile devices’ operating systems has to be updated just as laptops and desktops. Unfortunately, if the mobile device is two years or older the manufacturer no longer supports these devices which leave these devices exposed to vulnerabilities. Most mobile devices are not equipped with firewalls, which prevent hackers from gaining access to the device and its contents.
Trusty Carpets’ initial objective is to develop a security plan that will be used to manage any security issues that may rise after the proposed solution is applied. It will protect Trusty Carpets main assets: customer and financial information. In order to successfully design this security plan, a security assessment is needed. Trusty Carpets will use Sererra, an experienced company knowledgeable in this area, to perform this security measurement. Most of the information used for this evaluation will be obtained from employees and business partners of the company. Sererra’s project team will be used to interview on-site staff and offsite business partners to obtain feedback on how the security plan may affect them as a whole. Sererra will accumulate additional information to complete the security assessment by evaluating the following security measures:
Application Security Measures: Application security guard Trusty Carpets’ business applications from exterior dangers with the use of software, hardware, and routine techniques. As applications become more accessible over networks, security threats become an uncontrollable concern. Applications that include security measures will minimize unauthorized code that allow malicious attackers to access, steal, modify or delete data. Firewalls are the most popular software countermeasure used by installed programs. Firewalls prevent sensitive data from being exploited by outside sources. They also reduce risks to company servers and provide protection from routing-based attacks.
Network Security Measures: Network Security Measures ensure that Trusty Carpets’ wireless network will be password-protected and secure. Network Security will also keep the company’s network invisible to outside intruders. This measure prevents company staff from disabling firewalls and adjusting network settings, which will be activated by the company’s administrator. Sererra will be responsible for all Trusty Carpets’ system updates and patches, which are explored in this section. Network security software also provide antivirus protection, anti-spyware, anti-spam protection, and VPN (to access the company’s network remotely and securely). Network Security VPN also provide Trusty Carpets’ guest Internet access without fear of compromising the business network. Certain parameters will be established to ensure that the data shared between Trusty Carpets’ and its business entities are not compromised by unauthorized users, this includes hackers breaching the company’s network, or any confidential information will be released or obtained illegally.
Data Security Measures: By providing a clear view as to how its data is gathered, used and revealed, Trusty Carpets and Sererra can create in-house privacy and security policies that will be applied to identify who would be approved access to certain private data, how to protected this data and instructions for removing or extinguishing the data once it’s no longer needed. These policies and procedures will be updated periodically. Social media guidelines will be written for Trusty Carpets’ employees who use social media sites for work purposes. The employees will be given strict instructions on how to avoid disclosing confidential or trademarked company information. This will eliminate employees visiting the sites for personal use by bequeathing employers the ability to access staff personal accounts.
Physical Security Measures: Trusty Carpets’ physical security measures will prepare the company for potential attacks against environmental disasters and accidents. These measures will allow prepare the company for structural break-ins and employee thefts. Trusty Carpets will obtain the services of FrontPoint Security to provide security measures such as 24 hour monitoring; entry and motion sensors; smoke and heat detectors; and flood, temperature and carbon monoxide detectors. The security company will provide surveillance and notifications systems that incorporate cameras and an alarm system for Trusty Carpets. FrontPoint Security will correspondingly provide Trusty Carpets with cellular and Internet monitoring.
Recovery and Backup Measures: Trusty Carpets will have a separate database system stored offsite for backup and recovery in the event of an infrastructure disaster. Trusty Carpets will also use cloud-based technology to store company’s data in virtual databases. Trusty Carpets and Sererra will develop a disaster recovery plan that will provide recovery procedures; identity employees that will participate in the recovery and what their duties will entail; the software, hardware and amenities will be utilized; and the significance of applications that will be administered.
Implementing a wide view will allow Trusty Carpets to plan ahead for impeding threats, allowing the company’s profit margins to grow successfully. Each constraint will be weighed carefully to determine what to do and how to balance these issues with the company’s daily operations and security measures. The information obtained from the security measures will be used to formulate the security plan. Sererra will use the Microsoft Baseline Security Analyzer and Security Guide for Small Business as guides to create a security plan for Trusty Carpets. This information will enable Sererra, Trusty Carpets and its’ business entities to promptly identify security issues and take action to reduce this issues in the future.
Access management: Sererra will define the access controls that will be used by Trusty Carpets’ key administrators, and any designated employees, to create and access user accounts. These controls will allow employee secure entree to company resources from any location using any device that offer Internet capability conveniently. These controls will also define which of Trusty Carpets’ employees will be authorized to delete users accounts.
Password Procedures: Sererra will be responsible for Trusty Carpets’ password management to reduce security risk. Sererra will implement user name and password procedures that will be included in Trusty Carpets’ Security Plan. The procedures will define how end user will create a user name that will allow them access to the company’s proposed system as well as the letter, symbol and number combination that is required. Password guidelines will be given explaining how frequently passwords will be changed; the combinations of letters; numbers and symbols needed to create the passwords. The Security Plan will also include a list of passwords do’s and don’ts that will be helpful for Trusty Carpets’ employees and business partners.
Network Access Management: Sererra will be responsible for managing secure access to the Internet for Trusty Carpets’ staff and business partners. Sererra will also ensure that remote and mobile users have secure access to the company’s data with the use of encryption techniques. This security feature will scramble digital data before transmission and then decrypt the data when collected. Encryption features are also available with Microsoft Operating System. Trusty Carpets will use both software and hardware firewalls for added security.
Firewalls are used to monitor network activity for apprehensive data to avert unauthorized entree. Firewalls also examine network movement for correct passwords or security measures; only permitting approved users entrance in or out of the network. Microsoft Operating Systems have integrated firewalls that could be galvanized immediately. Hardware firewall integration is available with the use of a router but Trusty Carpets would benefit more by using a business router instead.
Business routers will provide Trusty Carpets with antivirus, anti-spyware, and antispam protection. This router will also support VPN, to allow the company’s remote users secure access to the network, and guest Internet access to in-house visitors without completely exposing Trusty Carpets’ network. UTM is another firewall that will be considered due to the antivirus and malware protection, content filtering, and intrusion detection and prevention features that are offered.
Trusty Carpets’ top security priorities will receive immediate attention from Sererra, the IT consultant, and FrontPoint Security, used for physical security. The remaining task will be resolved, in the order of priority, by Trusty Carpets’ on-site staff and offsite business partners.
The top security priorities will be completed immediately and the remaining task will be resolved within a reasonable timeframe, (a month at the most) after the implementation of the proposed technology. For security breaches to Trusty Carpets’ network, Sererra will respond immediately during and after office hours. Sererra will also be held accountable for any technical changes that require immediate attention.FrontPoint Security physical security offers immediate response time to deal with serious incidents.
Sererra will install and provide ongoing maintenance and updates to Trusty Carpets’ business applications regularly. Sererra will also ensure that backup and restore procedures are in place as well as properly configure and update new computer equipment.
IX. Performance Measures
The Performance Measures area will discuss the improvements that Trusty Carpet want to accomplish within a designated time in the near future, after the implementation of Microsoft Dynamics CRM solution. In section II of this document identified improved efficiency and expanded reach to achieve competitive advantage and future expandability as the strategic goals of Trusty Carpets. The Performance Metric will track the progress of these goals using return on investment (ROI) as the measurement. Once received, the information will be reviewed and used to determine if the company is moving in the right direction or if changes to the performance measurement process should be made. The initial goal of the performance measure process is to improve business operation using present performance methods and reducing any occurrence that may result in a decline in business.
|
Area |
Description |
Metric |
Source |
Baseline |
Target |
|
System reliability |
CRM is available when needed |
Percentage of availability |
CRM records |
80% |
99% |
|
Lead management efficiency |
CRM improves data access speed for sales staff, which allows them to increase the number of calls handled daily. |
Percentage of calls handled by sales staff |
CRM records |
75% |
95% |
|
Market reach |
The CRM’s social media monitoring tool that uses Facebook, Twitter, etc. enables sales force to analyze customer wants |
Percentage of successful contacts through this medium that results in contracts |
CRM records |
10% |
25% |
|
Sales force efficiency |
CRM provides sales force with efficient processing |
Percentage of processing time decrease |
CRM records |
10% |
33 % |
X. Conclusion
This business case presents a persuasive explanation for Trusty Carpets need to implement a customer relationship management (CRM) solution in order to improve efficiency and expand market reach to achieve competitive advantage and future expandability. We recommend immediate action to implement the above solution. The benefits of the CRM solution would provide Trusty Carpets with a long term future of being able to adapt to the new age of technology, staying ahead of all competitors in their industry, and attract new customers to continue future scalability.
References
American Press Institute. (2014, March). The Personal News Cycle: How Americans choose to
get their news. AMI.com Information. Retrieved from:http://www.americanpressinst
itute.org/publications/reports/survey-research/social-demographic-differences-news-hab
its-attitudes/
Burtzloff, J. (2003, April). Increase Your Customer Base. Entrepreneur.com Information.
Retrieved from:http://www.entrepreneur.com/article/61186
Jarvis, J. (2008, December). The Print Media Are Doomed. Businessweek.com. Information was
Retrieved from http://www.businessweek.com/debateroom/archives/2008/12/theprintmedi
aaredoomed.html
Temin, D. (2013, December). Don't Waste Money- Make Your Social Media Advertising
Smarter, More Original, More Effective. Forbes.com. Information retrieved from
http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-
social-media-advertising-smarter-more-original-more-effective/
2
ComponentsPriceQuantityTotal
References
Verizon ISP for small business
$89.991 year service$1,080.00http://www.verizon.com/
McAfee Total Protection 2014 included with
Verizon ISP
$0.001 year service$0.00http://www.amazon.com/
Wireless N 4-Port HIS Gateway Modem/Router
$0.001 year service$0.00
http://www.discountmountainsoftware.
com/
Verizon iPad Air2 (3) 2 year phone contract
$91.933$2,189.52http://www.verizonwireless.com
Verizon iPad Air2 (3) service plan and warranty
$83.402 year warranty$250.20http://www.verizonwireless.com
Verizon Jet Pack MiFi service plan and warranty
$75.992 year warranty$75.99http://www.verizonwireless.com
D-Link 24 Port Gigabit Switch
$94.651$94.65http://www.alinc.com/
LG Chrome Base All-in-One Cloud Desktop
$349.951$349.95http://www.erpsoftware-news.com/
Microsoft Office 365 Business Premium (6)
$90.001 year service$1,080.00http://www.sugarcrm.com/
NetSuite ERP license pricing (1 full user and 10
limited users)
$399.001 year service$4,788.00http://www.sugarcrm.com/
MicroSoft Dynamics CRM+ (3) this includes
Sererra fee
$528.001 year service$19,008.00http://www.sugarcrm.com/
Installation/Mitigation Costs (labor, setup
servers, mitigate data & applications to new
servers)
$1,900.001 time fee$1,900.00http://www.trialworks.com/compare
Typical IT Managed Services/maintenance
contract
IncludedIncluded$0.00http://www.trialworks.com/compare
Typical offsite or online backup costs
IncludedIncluded$0.00http://www.trialworks.com/compare
Third-Party spam-filtering and/or POP3 email
costs
IncludedIncluded$0.00http://www.trialworks.com/compare
A typical Monthly fee 10-user company ($100
per user, per month)
$1,000.0012$12,000.00http://www.trialworks.com/compare
Allotment for unplanned server repair or
recovery costs (over life of server
IncludedIncluded$0.00http://www.trialworks.com/compare
CWR Mobile CRM (3)
$25.001 year service$900.00http://www.trialworks.com/compare
CWR Mobile CRM setup fee (3)
$60.001 time fee$180.00http://www.trialworks.com/compare
Brother Printer/Scanner/Copier/Fax
$160.001$160.00http://www.xrm.com/
HP 2000- 2B89 WM 16-inch Laptop (2)
$608.402$1,216.80http://www.amazon.com/
2 year laptop warranty (2)
$91.812$183.62http://www.amazon.com/
FrontPoint Security monthly fee (activation &
installation are free)
$34.991 year service$419.88
http://home-security-monitoring-
review.toptenreviews.com/?cmpid=ttr-
bnd
MailChimp (1500 subscribers unlimited emails)
$20.001 year service$240.00
http://mailchimp.com/pricing/growing-
business/
TOTAL
$46,116.61
TRUSTY CARPETS TECHNOLOGY SOLUTION
Sheet1
| TRUSTY CARPETS TECHNOLOGY SOLUTION | ||||
| Components | Price | Quantity | Total | References |
| Verizon ISP for small business | $89.99 | 1 year service | $1,080.00 | http://www.verizon.com/ |
| McAfee Total Protection 2014 included with Verizon ISP | $0.00 | 1 year service | $0.00 | http://www.amazon.com/ |
| Wireless N 4-Port HIS Gateway Modem/Router | $0.00 | 1 year service | $0.00 | http://www.discountmountainsoftware.com/ |
| Verizon iPad Air2 (3) 2 year phone contract | $91.93 | 3 | $2,189.52 | http://www.verizonwireless.com |
| Verizon iPad Air2 (3) service plan and warranty | $83.40 | 2 year warranty | $250.20 | http://www.verizonwireless.com |
| Verizon Jet Pack MiFi service plan and warranty | $75.99 | 2 year warranty | $75.99 | http://www.verizonwireless.com |
| D-Link 24 Port Gigabit Switch | $94.65 | 1 | $94.65 | http://www.alinc.com/ |
| LG Chrome Base All-in-One Cloud Desktop | $349.95 | 1 | $349.95 | http://www.erpsoftware-news.com/ |
| Microsoft Office 365 Business Premium (6) | $90.00 | 1 year service | $1,080.00 | http://www.sugarcrm.com/ |
| NetSuite ERP license pricing (1 full user and 10 limited users) | $399.00 | 1 year service | $4,788.00 | http://www.sugarcrm.com/ |
| MicroSoft Dynamics CRM+ (3) this includes Sererra fee | $528.00 | 1 year service | $19,008.00 | http://www.sugarcrm.com/ |
| Installation/Mitigation Costs (labor, setup servers, mitigate data & applications to new servers) | $1,900.00 | 1 time fee | $1,900.00 | http://www.trialworks.com/compare |
| Typical IT Managed Services/maintenance contract | Included | Included | $0.00 | http://www.trialworks.com/compare |
| Typical offsite or online backup costs | Included | Included | $0.00 | http://www.trialworks.com/compare |
| Third-Party spam-filtering and/or POP3 email costs | Included | Included | $0.00 | http://www.trialworks.com/compare |
| A typical Monthly fee 10-user company ($100 per user, per month) | $1,000.00 | 12 | $12,000.00 | http://www.trialworks.com/compare |
| Allotment for unplanned server repair or recovery costs (over life of server | Included | Included | $0.00 | http://www.trialworks.com/compare |
| CWR Mobile CRM (3) | $25.00 | 1 year service | $900.00 | http://www.trialworks.com/compare |
| CWR Mobile CRM setup fee (3) | $60.00 | 1 time fee | $180.00 | http://www.trialworks.com/compare |
| Brother Printer/Scanner/Copier/Fax | $160.00 | 1 | $160.00 | http://www.xrm.com/ |
| HP 2000- 2B89 WM 16-inch Laptop (2) | $608.40 | 2 | $1,216.80 | http://www.amazon.com/ |
| 2 year laptop warranty (2) | $91.81 | 2 | $183.62 | http://www.amazon.com/ |
| FrontPoint Security monthly fee (activation & installation are free) | $34.99 | 1 year service | $419.88 | http://home-security-monitoring-review.toptenreviews.com/?cmpid=ttr-bnd |
| MailChimp (1500 subscribers unlimited emails) | $20.00 | 1 year service | $240.00 | http://mailchimp.com/pricing/growing-business/ |
| TOTAL | $46,116.61 | |||
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