Final take home exam - Innovation engineering
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_final_exam.docxName:____________________ Email: _____________________
Final Exam; Fall 2014
Due Date: Tuesday, December 16, 2014 by 11.59p.m.
General Instructions for exam:
1. You can answer the question in bullet points. Just make sure to EXPLAIN each bullet point so I can understand what you are trying to convey to me.
2. Please email me the exam by the deadline mentioned above and in the subject line of your email
3. Please save your file in the format: LastName_MSE602Final.docx. PLEASE ADHERE TO THIS STRICTLY.
4. Please enter your name and email address in the header of this document.
5. Please do additional research online to answer these questions and include all of the references you have used. State the references clearly for each question, after each question, so I know where each reference has been used.
6. DO NOT SIMPLY COPY AND PASTE TEXT. Points will be deducted for that. You are expected to read the articles on line and after understanding them, use them as a reference to help you answer the question more clearly.
Q1. The airline industry has gone through some rough times during the last 4-5 years and is slowly recovering now. Various types of innovation are attributed to this turn around taking place. State 5 major innovations that can be implemented in the coming months and years by airlines to maintain a loyal frequent flyer base and also to attract new customers from the competition. Explain each innovation and how the airline could implement it and what some of the risks are that should be considered when deciding if those innovations should be implemented or not. DO NOT STATE THE EXISTING INNOVATIONS . You can use those as a baseline but then build on those to come with something unique that can be offered as part of the service industry. [10 points]
Q2. The automotive industry has also been having challenges to be “truly innovative.” Today you can find features in almost all cars, provided you are willing to pay for the options. So what can an automotive company do to be innovative and differentiate themselves from the other car companies? State 4 innovations and explain how they could be implemented. As in Q1, do not use existing innovations [8 points]
Q3. Did you find any differences in implementing innovations in the service industry and the manufacturing industry? Explain those differences and your logic [2 points]
