For Baber Makayla

Introduction

Pros and cons of domestic sales and also the quantitative research methods to use and utilize them Quantitative research methods and their pros and cons are related to domestic sales are as follows and first we want to know the quantitative research tools.

Quantitative Research Methods

Qualitative methods provide results that are usually rich and detailed, offering many ideas and concepts to inform your program. Qualitative methods can tell you how people feel and what they think, but cannot tell you how many of your audience feel or think that way.

To conduct qualitative research:

· Select a small group of people with key characteristics in common

· Convene a discussion through focus groups or in-depth interviews or observe individuals’ behaviors through in-home interviews, observations in schools, malls, supermarkets, etc.

· Keep the discussion somewhat unstructured so participants are free to make any response and don’t have to choose from a list of possible responses

· Use a discussion/interview guide to make sure you ask the right questions for your research purpose, but ask questions based on participants’ responses, rather than in a predetermined order.

Pros

· Explore topics in more depth and detail than quantitative research

· Often qualitative research is less expensive than quantitative research, because you don’t need to recruit as many participants or use extensive methods

· Offers flexibility as far as locations and timing, as you don’t need to interview a large number of people at once.

Cons

· Cannot quantify how many of your audience answer one way or another

· Cannot generalize your findings to your broader audience or the public in general.

More small companies are selling goods and services direct or through intermediaries to foreign buyers. According to the U.S. Small Business Administration about 70% of U.S. companies that export have less than 20 employees. Three major reasons for the surge of small business exporters: 1) the emergence and opening of new markets in Asian, African, the Americans and Eastern Europe; 2) the increased number of trade agreements that is helping to reduce regulations and eliminate import tariffs and 3) the ease of use and low cost communication and transportation technologies.

Multiple distribution channels for international sales and also their advantages and disadvantages of exporting and importing through this we use pros and cons easily by choice.

International Retailing is going places. With globalization and with E Commerce, the horizon of opportunities has expanded significantly. Efficiency and the profitable operations of International Retailing both in terms of fashion as well as grocery retailing is dependent largely upon the Buying or Merchandising function. As the industry has progressed and evolved, the key role and function of merchandisers has assumed importance as the key drivers to the business.

The role of a Merchandiser in International Retailing is quite different from an ordinary procurement function in any other business organization. The Profile, products and profits of the Company is dependent upon the merchandiser’s ability to procure right items at the right cost and make them available at the right time at the right place. Let us look at some of the key functions and skills that go into making of a good and effective merchandiser.

Decision Making Criteria

Multiple-criteria decision-making or multiple-criteria decision analysis (MCDA) is a sub-discipline of operations research that explicitly considers multiple criteria in decision-making environments. Whether in our daily lives or in professional settings, there are typically multiple conflicting criteria that need to be evaluated in making decisions. Cost or price is usually one of the main criteria. Some measure of quality is typically another criterion that is in conflict with the cost. In purchasing a car, cost, comfort, safety, and fuel economy may be some of the main criteria we consider. It is unusual to have the cheapest car to be the most comfortable and the safest. In portfolio management, we are interested in getting high returns but at the same time reducing our risks. Again, the stocks that have the potential of bringing high returns typically also carry high risks of losing money. In a service industry, customer satisfaction and the cost of providing service are two conflicting criteria that would be useful to consider.

Some of the methods and techniques used to make profitable decision making criteria and also their domestic and international boundaries and competitive market to follow and the market share will grow up due to these certain usage of techniques in the company of different decisions either company specific or industry specific so these criteria’s are also increase the market share and growth in the industry to use these is an important role play in the market. By taking decisions using decision making criteria matrix and strategies to follow in this business style.

Decision matrix analysis

Decision Matrix Analysis helps you to decide between several options, where you need to take many different factors into account.

To use the tool, lay out your options as rows on a table. Set up the columns to show the factors you need to consider. Score each choice for each factor using numbers from 0 (poor) to 5 (very good), and then allocate weights to show the importance of each of these factors.

Multiply each score by the weight of the factor, to show its contribution to the overall selection. Finally add up the total scores for each option. The highest scoring option will be the best option.

Strategies of decision making

When the economic picture shifts so does the criteria for success. How do you know you're winning? How do you change goals when the competitive ground is different, yet still keep the team aligned? Criteria development is crucial to the establishment of new or revised strategy. If your business offers a competitive product or service and has customers who are able and willing to pay, your next step should be focusing on stability. That means making and saving money, eliminating waste, hiring and retaining the right talent, and achieving your company goals. But saying stability is far easier than achieving it. Reaching the elusive state requires developing strategic goals and that means developing criteria to inform those goals.

These are the following sample criteria:

Size/Revenue: It will be big enough to be a material focus for the division. Timeframe: It will match our needs in number of quarters/years to yield. Portfolio: It will match our portfolio of products / services / offers. Region: It will appear in regions where we are strong. Certainty: We will have the right data available to make a good decision. Affinity: We will need to follow what our team wants, and they really want to do this. Defensive Move: We will do it because we want to prevent others from doing it. Sales Model: We will already be set up to sell it. Customer: The account type will match buyers that we know how to reach. Leverage: It will use our core strengths (product, channel, know-how) best. Service: We will be able to perform to meet customer satisfaction expectations. Profitability: It will support add-on of items like professional services.

Keep in mind that the purpose of criteria development is to expose tacit assumptions about the project goal. It's about helping the team come to a common understanding about what matters.

The act of making criteria explicit will help each team member know how to make decisions at any point in the process where they need to make a trade-off. People will be aware of the logic and beliefs underlying the strategy and will be able to articulate them.

Metrics to Access Success

Why the metrics making differences making decisions in the business the five essential metrics are as follows:

Revenue:

Looking at how much revenue each channel is actually generating gives you a more objective way of identifying your most effective channels. This both justifies your continued investment in successful channels and allows you to reroute funds from less successful ones to experiment with other tactics.

Cost per lead

Rather than using this as a general figure, filter it down to establish the cost per lead for each channel and identify which are the most cost effective. You shouldn’t, however, cut back a channel simply because it costs more per lead; you might find that customers from that channel spend more or more often than customers from another, less costly channel.

Website traffic to lead ratio

Page views and unique visitor numbers might look good in a report but they can’t tell you much. Look to see where visitors are actually coming from – direct, referral or organic – what they’re doing when they arrive and how many are being converted into leads and customers. If you want to break it down further, define your marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to establish the quality and readiness of the leads you’re generating.

Landing page conversion rates

This helps you establish whether your content and landing pages are resonating with your personas. You can then tinker with them, changing each bit at a time to see what clicks – is it the wrong offer? Could the wording and layout be improved? Should the ‘download’ button be more obvious? You can then breakdown your leads based on which offer/s they’ve completed.

Customer lifetime value and churn rate

Knowing how many customers you have is all well and good, but how much and how often are they buying? And for how long do they remain a customer? If you’re losing customers or they’re only making one-off purchases, you need to work on your post-purchase nurturing. Content marketing means more than just buttering up leads.

I picked these to analyze business activities to follow in past and in the future because these tools are essential for using these and communicate with employees and motivate them to work properly with emotions. Measurement and metrics enable marketing professionals to justify budgets based on returns and to drive organizational growth and innovation. As a result, marketers use these metrics and performance measurement as way to prove value and demonstrate the contribution of marketing to the organization.

Non-quantitative Factors:

These are the basic methods of non-quantitative factors which influence the whole projects and periods of the company and also analyze the market share and growth of the company in industry. So these are the main contenders of evaluating the company well in after several years from up to now basic tools and techniques are used to do analysis on these factors affecting the company:

Investment Appraisal

In investment appraisal three main basic categories also in their techniques used to evaluate the company process and position.

· Payback period

· Net present value

· Accounting rate of return

Break-Even Analysis

The break-even level or break-even point (BEP) represents the sales amount—in either unit or revenue terms—that is required to cover total costs (both fixed and variable). Total profit at the break-even point is zero. Break-even is only possible if a firm’s prices are higher than its variable costs per unit. If so, then each unit of the product sold will generate some “contribution” toward covering fixed costs.

In economics and business, specifically cost accounting, the break-even point (BEP) is the point at which total cost and total revenue are equal: there is no net loss or gain, and one has "broken even." A profit or a loss has not been made, although opportunity costs have been "paid," and capital has received the risk-adjusted, expected return. In short, all costs that needs to be paid are paid by the firm but the profit is equal to 0.

Sales Forecasting

Sales Forecasting is the process of estimating what your business’s sales are going to be in the future. Sales forecasting is an integral part of business management. Without a solid idea of what your future sales are going to be, you can’t manage your inventory or your cash flow or plan for growth. The purpose of sales forecasting is to provide information that you can use to make intelligent business decisions.

Critical Path Analysis

Critical Path Analysis and PERT are powerful tools that help you to schedule and manage complex projects. They act as the basis both for preparation of a schedule, and of resource planning. During management of a project, they allow you to monitor achievement of project goals. They help you to see where remedial action needs to be taken to get a project back on course.

Decision Trees

A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences, including chance event outcomes, resource costs, and utility. It is one way to display an algorithm.

Conclusion:

In this decision making process some of the important points tell you the CEO about the projects and could take them with their rate of return are meet our predictions and also choose those projects whose NPV and payback period are for long term and also making your investment in diversified projects because in different projects the rate of return is different and also decision making strategies are well enough to make decision in their each and every project with same concentration and also decision making process is the main factors to implement the strategies to the near future and the long run so in decision making process the decision are sensitive to evaluate the strategies and also these strategies are implement in domestic and international it is very difficult to implement strategies in other countries other factors are also affecting with domestic and international demographic, geographic and culture are change in different countries and also every country have their own demographics and rules and regulation of their importing and exporting laws are also different so it is very difficult for any CEO to implement these strategies and also decision making process is very keen to success in the future so decision making is the base for any project before implementing those strategies should make these process to implement strategies and decision making process.