Medical Spa
aussieinmiss
medical_spa.pptxMedical Spa
Name
Class
Date Professor
Medical Spa
Medical Treatments in a Spa Setting
Run by Physician
Relieves Skin Diseases/Body Problems
Acupuncture and Nutritional Counseling
Alternative to Traditional Medical Setting
The medical spa is an alternative treatment approach for problems such as skin disease, stress, nutritional issues etc. This medical treatment facility is run by a physician and provides a relaxing more meditative environment in which to relieve skin disease and other ailments. Patients receive treatments, such as acupuncture or nutritional counseling, in this more relaxing alternative to the sterile medical clinic. At a medical spa, patients can also get the same services offered at a traditional spa, such as facials, massages, saunas, and body treatments (Moorestown, 2014).
2
Target Audience
Segment of the Market
Women are Core Target Audience
Consumers Prefer Alternative Treatments
Consumers with Skin Ailments
The target audience is the segment of the market that would be most attracted to the medical spa. Understanding or defining the target audience allows the business to attract the most consumers. In the case of the medical spa the target audience are women, consumers that prefer alternative treatments, and consumers with severe skin aliments or nutritional issues. The main target audience are women. Women are most attracted to the spa environment and more willing to step away from the traditional medical environment. The marketing plan will develop strategies to draw in the target audience, in this case are women. Medical spa businesses that can attract and then establish positive relationships with thousands of loyal women patients will have the greatest success.
3
Required Resources
Spa Storefront
Investors
Trained Personnel
Equipment
In order for the medical spa to exist the necessary resources must be developed. Starting a new business does not just include developing enough money but having the right funding is essential. In this this the business will be funded by investors who will support the effort of the physician to establish a medical spa in the community. the net required resource is the people. A medical spa cannot function without trained, licensed personnel tha preform the different services available at the medical spa. For example a trained, licensed esthetician is needed to perform skin procedures and a license masseuse performs massages. Lastly the medical spa will need the equipment needed to perform the different treatments available at the spa.
4
Challenges for Growing Business
Fiercely Competitive Market
Need for Licensed Professionals for Every Treatment
Regulated Services
Evolving Technology
The medical spa business can be extremely profitable and provide a valuable service to the public but this business also has challenges it will face as it grows. For one the medical spa industry is fiercely competitive (Schroeder, 2011). It will be important to have an edge over the market to remain successful. Secondly the spa cannot just high any old applicant. They instead are required by law to hire licensed medical personnel to perform the different treatments the spa offers. This could limit the number of applicants the spa ownership has to choose from. All services provided by the medical spa are regulated. What this means is the medical spa must be licensed to offer the service and have qualified personnel. Another challenge is evolving technology. In this type of business technology is important to providing the latest and greatest technological advancements. When new technologies the medical spa will have to keep pace with these advancements. This can be costly.
5
Evaluate Progress and Challenges
Growing and Returning Clientele
Customer Feedback Forms
Profit and Loss Statements
In order to determine how a business is doing it must be evaluated for its successes as well as its challenges. One way to ensure whether or not the medical spa is progressing successfully the management would measure the number of customers they serve and the number of returning customer. The true measure of the success of the business is their returning customers. Another way to measure any challenges or to celebrate any successes is to provide customers with feedback forms that alert the business on how they are doing. Lastly the business can ultimately measure their success through their revenues. Profit and loss statements inform the business of their financial progress.
6
Strategies for Business Growth
Attracting Target Market
Satisfied, Returning Customers
The successful business must develop strategies to ensure the business continuous to grow and have success. This begins with strategy number one which is to determine the target audience and attract them to the business. Attracting the right consumers will go a log way to ensuring continued success and growth for the medical spa. The second strategy is to ensure customer are satisfied so they return. This include providing friendly service and effective treatments. Ensuring customers are happy will ensure continued success.
7
References
Moorestown, L. (2014). What is a Medical spa? Retrieved December 6, 2014 from http://amedicalspa.com/what-is-a-medical-spa/
Schroder, J. (2011). Success Steps: Undertaking the Medical Spa Challenge. Bryn Mawr Communications, Seattle WA
