marketing/advertising homework!

Questions for ch. 8 and 9

1. Discuss major changes in network television advertising during the last 20 years.

2. Define the following terms: rating, share of audience, people ratings, TVQ ratings, clutter

3. Compare and contrast syndication and spot television buying.

4. Discuss the relationship between networks and their affiliates.

5. Describe the up-front television buying for prime time.

6. What are the major advantages and disadvantages of radio for most advertisers?

7. Where do most advertisers obtain radio audience information?