basic marketing

MKT 3700 Individual Assignment

1. 1) Find a recent article (less than 1 year old) that addresses a marketing topic related to the material covered in this class. You can use any media source, professional publication, etc. – give preference to known reputable sources. The article should be detailed and specific enough to provide sufficient level of information on the issue. A sample article is posted on MyGateway.

2. 2) Develop a 2‐page double‐spaced analysis of the article (attach the article to your paper), which should include:

1. The reason for the selection of the article – why this is an important marketing topic;

2. Summarize the material in an organized and systematic manner;

3. Write your opinion about the article and identify some possible outcomes or solutions.

3. 3) Use professional writing style and formatting.