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Analysis and

Evaluation

Assessment of External Environment. Assess the external environment (e.g., general, industry, competitor) to identify threats and opportunities. You must consider current events outside of the case details.

25

Assessment of Current Strategy. Using the knowledge that you obtained in chapters 1 - 5 explain and assess the company’s internal resources and current position (e.g., resources, capabilities, core competencies, business level strategy). You must consider current events outside of the case details.

25

Recommendations

Recommendation. Using knowledge of the company’s internal resources and capabilities, provide suggestions of ways for the company to improve (making sure to recognize strengths and weaknesses). What other commitments are necessary to reignite growth, position the company for the future and win a competitive advantage by exploiting the company’s core competencies?

· Clear linkage between problem analysis and recommendations

· Innovative utilization of data collection and analysis methods

· Examination of implications of recommended actions

· Suggestion for studies to build upon the existing case study and recommended actions

40

Style

Adherence to the assignment; style and format issues; cite external works; quality of writing (e.g., compelling introduction, clear communication of ideas, use of headings to organize sections, appropriate concluding thoughts)

10

Total Score:

100